Remember the old video game called Pac-Man? The idea was to eat as many treats before getting hunted down. You also needed to be the last Pac-Man standing and to be able to achieve that, you were supposed to know your way around the maze. Most players would spend hours trying to outrun the ghosts,… Read More »
We are living in a world of instant gratification. As the internet speeds get better, the more impatient we become. Being able to get everything at the cost of a few clicks and quick scrolls, users have developed a fascination with instantly getting everything at their fingertips. So, how can retail businesses thrive in this… Read More »
According to the Harvard Business Review, 73 percent of shoppers tend to shop on more than one channel. These customers have a whooping 30 percent higher lifetime value than their single-channel counterparts. Thus Omnichannel engagement is the future of retail. Omnichannel engagement in retail has got an honest bunch of successful case studies across the… Read More »
Owing to security concerns, the banking industry has been extremely cautious of new implementations and process changes. Risks associated with new technology adoptions have kept many bankers at bay, and this inertia has resulted in them being left behind in the race for digital transformation. User adoption, thus, suffers in banking sectors. However, user engagement… Read More »
Demand for Streamlined processes in the Insurance industry The remarkable year which was 2020 brought about a number of key changes. Among other things, we became cautious about our surroundings and started to appreciate the little things and actions around us. For businesses, the pandemic was an eye-opener. They started to reevaluate the existing supply chains… Read More »
We all know that a one-size-fits-all marketing strategy is no longer a best practice. Every customer is unique. When we define a customer, the persona includes user interests, behavior, device variability, location parameters, gender-based decisions, and many more. Any product analytics can derive this information for you, and now it’s high time to use this… Read More »