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Ravi Vaka April 22, 2021

We are living in a world of instant gratification. As the internet speeds get better, the more impatient we become. Being able to get everything at the cost of a few clicks and quick scrolls, users have developed a fascination with instantly getting everything at their fingertips. So, how can retail businesses thrive in this world driven by instant gratification?

Well, it’s not alien science and not hard to implement, either. We just need to find the need and build a solution around it. Suppose the customers of the local retailer are getting upset because of the late deliveries. In that case, the retailer should focus on building a fast delivery system, and an easy way could be to partner with such services. There is no need for reinventing the wheel. The ecosystems are available for every need out there; all businesses have to research and find the best places to fit in.

Below are a few cases where businesses have incorporated the element of retail instant gratification into their business models. 

1. No more waiting

Same-day delivery or minutes delivery has now become a benchmark of customer service.  Hyperlocal delivery partners like Dunzo are ready to collaborate with any business that requires same-day delivery of their products. 

Tech giants are way ahead of this trend. Walmart’s new partners are Point Pickup, which offers recurring same-day deliveries, and one-hour delivery company Skipcart, which uses crowdsourced labor. It has also partnered with same-day shipping firms AxleHire and Roadie, which connects senders with drivers who are already going in the required direction.

Walmart's same day delivery uses retail instant gratification
Source: Walmart

2. Choose with confidence

Revamping tiny spaces is tiresome, as picking the right colors that suit the interiors could be daunting. Thus  Asian Paints has come up with its color visualizer and wall painting app. Within the app,  users can try the entire range of wall colors, wall textures, and wallpaper designs just at a click of a button.

Users can take a photo of a plain wall that needs to be painted and pick the color combinations available. Thus without spending any money or without any effort, users can enjoy the experience of re-envisioning their home with different painting ideas.

Thus, digital assistants are aiding users confidently and helping businesses gear up their customer service and user experiences.

Asian paints app uses retail instant gratification
Image source: Asian Paints

3. Points and virtual communities

Social media, these days, is a strong promoter of content and ecommerce goods and boosting sales compared to other means of marketing. Thus, few companies create specific community networks like parenting networks and fashion networks within their app platforms and recreate the same social experiences with retail instant gratification elements like likes, comments, claps, etc. The users can post ideas, comment, or share reviews to offer redeemable virtual cash or money. 

Also Read: Top effective customer retention strategies in retail

Thus virtual communities are a new hope for ecommerce branding, and it continues to grow as the community grows in numbers.

4. Minigames and instant discounts

Gone are the days when users used to wait for a big billion-day event to get more discounts. These days with personalized deals in place, all the user has to do is play a game and win. It enhances the user experience and pushes the user to purchase, as discounts and offers won through games are valid for a limited time. 

Minigames
Image source: Upshot.ai

Quizzes and instant results: An Upshot.ai Case Study

Puma built an One8 branded mobile app on iOS and Android to boost brand engagement that Virat Kohli fans can download to access his cricket statistics, personal training videos, and exclusive content. The main product goals of the business are driving app feature usage and increasing user retention.

The Upshot.ai customer success team worked with the client to design a user engagement plan for the World Cup that revolved around using analytics, gamification, and personalized push messaging to motivate users to open the app daily and try out more features.

With personalized push notifications, Trivia (quizzes), and In-app messages to announce winners during ICC Cricket World Cup 2019, PUMA  increased user retention by 44%, and average feature usage increased by 45%.

To know more: Do check our PUMA case study.

In conclusion

Customer expectations continue to grow, and our users are more demanding than ever before. The habit of availing immediate benefits is already formed, and users tend to pick brands that are agile and speedy in execution and service. With the help of the latest plug-and-play options like Upshot.ai,  built-in features are just a click away from execution. Those who make the best use of the available tools and services make a difference at lightning speed.

Also read: How to boost your ecommerce sales using gamification

About Upshot.ai

Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve their product adoption and conversions. Fortune 1000 companies such as GE, UHG, Puma, Sony, ITC, and Tenet Healthcare are using Upshot.ai and observed a massive increase in product adoption and YoY increment in revenues.

Book a demo of the most comprehensive user engagement and gamification platform to achieve your digital product goals. Join our communities for more insights, guides, and best practices that keep you updated with proven strategies and tips to supercharge your campaigns.

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