Industry Stories

Online learning offers something for all kinds of students, no matter their preferred learning style. Some students learn best with pictures and visuals...

Aanya Kapoor | Jul 04, 2024

Have you ever checked into a hotel only to feel a bit lost or underwhelmed? Well, you're not alone. Marketing plays a massive role in how guests...

Likitha A | May 30, 2024

Let's start this blog by saying that WE LOVE CRED! Occasionally, a company like CRED comes and just lifts the benchmarks for creating an app. CRED has shaken fintech with its eye-catching marketing campaigns and unique brand personality

Kaustuv Dwivedi | May 23, 2024

In this engaging comic, we explore the journey of Sara Bennett, the innovative owner of Sara's Coffee House, and her successful customer loyalty program in retail. Watch as Carl Dawson from "Sips & Sweets" peeks across the street, intrigued by the continuous stream of customers entering Sara’s café

Likitha A | May 08, 2024

Last year, Emily used a travel & hospitality app to plan her holiday trip. She received a personalized notification from the app suggesting a small, unknown Christmas market not far from where she was staying

Architaa Pandey | Apr 25, 2024

Traveling by air can be exhilarating, exhausting, or exasperating—often on the same trip. To make air travel more delightful and less daunting, airlines must enhance each customer touchpoint

Likitha A | Apr 18, 2024

Omnichannel marketing strategies are essential in the travel and hospitality industry, especially considering how travelers research and book through various channels

Srinivas Gurram | Apr 10, 2024

Imagine the thrill of clicking the "Book Now" button for your next big adventure. That moment when your dream trip transitions from wishful thinking to a date on the calendar

Architaa Pandey | Apr 04, 2024

With the continued evolution of technology, marketers are always in search of new marketing channels that can drive better results

Sohini Mukherjee | Mar 27, 2024

Tu-dummm! The sound that sets the tone for your long, binge-worthy entertainment sessions. Be it movies, shows, documentaries, original productions

Likitha A | Feb 29, 2024

In a world saturated with information, news apps have become the heartbeat of our daily lives, offering a gateway to the latest updates at our fingertips

Manisha Kumari | Jan 23, 2024

Did you know? A staggering 63% of bookings in the $1.2 trillion travel market happen online. But the real shocker? Your dream customers may not use the same digital channels for research and bookings

Srinivas Gurram | Jan 23, 2024