In the world of mobile marketing, users must be engaged in an effective yet subtle way to earn the privilege of having their app remain on a user’s phone. Marketers must carefully consider which channels will be the most effective to maximize their efforts in engaging customers. With the emergence of new and innovative solutions,… Read More »
Boosting employee productivity is crucial for the ongoing success of your company. The more productive your workforce is, the more your company will succeed. Productive employees focus on the right aspects of their roles at the right time to achieve your company goals. Employee productivity is directly linked with better performance and talent retention. Several… Read More »
How often does it happen that you’ve been using a website or a mobile app for a long time but only come to know about a feature it had through your social circle much later? It is not that uncommon, but what is certain is that if you’re a product owner, you don’t want it… Read More »
Gone are the days when a customer’s relationship with a brand would begin and end with just a single transaction. Today, that single transaction is the beginning of a customer’s journey. Customer journey, also known as the customer lifecycle, is the progression of phases a customer goes through when interacting with your brand. It is… Read More »
Communication is essential to any business, especially for marketers who need to communicate with their users while delivering value. By using communication mediums, marketers can create a more vivid and engaging narrative of their product or service. This narrative helps users get a deeper understanding of the product or service and how they can derive… Read More »
Customer onboarding is the process of engaging with customers at the beginning of their relationship with your company. It can be as simple as providing them with a welcome email or as complex as helping them sign up for a trial period. In any case, getting the onboarding flow right is essential because it will… Read More »