With the digital world transformation, capturing the attention of users was a constant challenge for businesses. Traditional marketing methods, such as email or display ads, were often overlooked or ignored, rendering them ineffective. That was the case until the advent of push notifications in 2009, a simple yet powerful tool that changed the game. Push… Read More »
Enough has been said about feature adoption. But let’s reiterate. Having feature adoption strategies is a must for any website or mobile app. It is especially true if the product owners want to gain rewards from the efforts, time, and resources put into developing a particular feature. In the vastly competitive market of today, brands… Read More »
Gone are the days of confusing bank statements, cluttered checkbooks, and long queues. Fintech apps have bridged the gap between us and our complex finances by making money management a breeze. From mobile banking to budgeting, investing, and trading, fintech apps have you covered with unprecedented convenience and accessibility. And hence, fintech is one of… Read More »
In the world of mobile marketing, users must be engaged in an effective yet subtle way to earn the privilege of having their app remain on a user’s phone. Marketers must carefully consider which channels will be the most effective to maximize their efforts in engaging customers. With the emergence of new and innovative solutions,… Read More »
Boosting employee productivity is crucial for the ongoing success of your company. The more productive your workforce is, the more your company will succeed. Productive employees focus on the right aspects of their roles at the right time to achieve your company goals. Employee productivity is directly linked with better performance and talent retention. Several… Read More »
How often does it happen that you’ve been using a website or a mobile app for a long time but only come to know about a feature it had through your social circle much later? It is not that uncommon, but what is certain is that if you’re a product owner, you don’t want it… Read More »