Hearing the term gamification often makes us believe that it must have something to do with video games. Asking experts about the same gives us answers like behavioral changes, triggers, psychological makeup, socioecological needs, and so forth. Both these interpretations need some work and could be better. Let’s try and understand what behavior gamification really… Read More »
Shopping cart abandonment is one of the most common problems faced by eCommerce stores. Indeed, 69% of online shoppers who add products to their carts leave before completing their orders. A high shopping cart abandonment rate can have many damaging effects on your online store: it reduces conversion rates, increases customer acquisition costs, and ultimately… Read More »
Christmas is a time for fun and joy. However, it’s also the season when many consumers have little time to shop for their loved ones, though they have all the intent. If you’re one of them, this blog will show you how Gamification can help boost your Christmas sales. The holidays are a time for… Read More »
Gamification is a new way of looking at how you engage with your customers. It’s about making your brand experiences more captivating and memorable. The goal isn’t simply to keep your customers engaged but to get them hooked and turn them into brand evangelists. The global Gamification market is expected to reach around USD 10.5… Read More »
Whenever we talk about Gamification, we hear terms like game design elements, game mechanics, and game dynamics used repeatedly and often interchangeably. But what do these terms mean, and how do they differ? Game mechanics and game dynamics are unique properties behind gamification that work in tandem to make gamification a success. Let us recap… Read More »
Did you ever find yourself completely engrossed in an activity that made you lose track of time and your surroundings? And, did you experience a high or happiness from this experience? If your answer to these questions is yes, you have experienced the “State of Flow,” also popularly known as being “in the zone.” Most… Read More »