Diwali, the festival of lights, has always been a bustling time for shoppers and sellers alike. But with the advent of the digital age, how has the festival’s market buzz translated online? The forecasted online sales figure of USD 4.2 billion during Diwali 2023, marking a 25% growth from 2022, hints at a booming digital… Read More »
Lights, sweets, and a riot of colors – it’s that time of the year again! Diwali, the festival of lights, is one of the most vibrant and celebrated festivals in India. And Diwali, with its spirit of joy and celebration, provides the perfect backdrop to send out festive-themed push notifications that not only capture the… Read More »
The festival of Diwali, celebrated by millions around the world, isn’t just about lighting lamps and indulging in sweets—it’s a beacon of hope, a celebration of prosperity, and a time for rekindling connections. For your business, it’s a remarkable opportunity to shine brightly in the eyes of your audience. In 2022, CAIT reported that business… Read More »
The question “How well do you really know your customers?” has been perplexing businesses since the dawn of commerce. But here’s an interesting tidbit: according to a study by Salesforce, 76% of customers expect companies to understand their needs and expectations. Yet, so many businesses are still casting wide nets, essentially marketing to everyone and… Read More »
Have you ever been hooked on a mobile game, trying hard to get to the next level or aiming for a top score? You may have used a fitness tracker encouraging you to reach your daily step goal by offering virtual rewards and challenges. Well, that’s a taste of what gamification is all about –… Read More »
You’ve just landed in a city you’ve never visited before. It’s late, you’re tired, and all you want to do is check into your hotel and hit the hay. As you switch on your phone, a notification pops up – ‘Welcome to Marriott! Your room is ready and waiting for you. Enjoy your stay!’ Instantly,… Read More »