Mobile apps have become a crucial part of our daily lives in today’s digital age. Consumers are projected to download 136 billion apps in the google play store and 37 billion apps in the apple store by 2025, it’s getting increasingly difficult for app marketers to attract and retain users. In 2023, email marketing is… Read More »
Imagine being in a relationship where only one person talks and the other just has to listen, no matter what. It doesn’t really seem like a good relationship. Does it? Now, also imagine continuously sending messages and notifications to your users without really asking or understanding what they want. Truly a gateway to user dissatisfaction!… Read More »
Imagine this. You suddenly have a person come to you and hand you a small box that fits in your palm and your pocket. It has a mirrored glass-like surface on one side. The person then tells you, “Use this, and now you can talk to whoever you want, whenever you want, and most importantly,… Read More »
SaaS is gradually becoming one of the fastest-growing technology sectors. It witnessed more than 5X growth from $31.4 billion to an estimated $195 billion between 2015 and 2022. For projection, it is safe to consider the growth at a CAGR of 18.82% from 2021 to 2030, making it a $702.19 billion industry. Such massive competition… Read More »
According to Statista, only 32 percent of users return to an app 11 times or more after downloading it. In fact, 25 percent of users abandon an app after just one use. The mobile app market is a highly competitive market where users have a plethora of choices. Hence, engaging users and successfully retaining them… Read More »
It is no secret that poor customer engagement can be a red flag for any eCommerce platform. With a plethora of options available in the market, customers today expect their eCommerce stores to offer a personalized experience from start to finish. eCommerce is a fiercely competitive space. If you want your customers to keep coming… Read More »