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Likitha A
Likitha A January 30, 2024

Have you ever downloaded an app only to uninstall it after a few minutes of confusion? Or subscribed to a service but found yourself lost in its complexity? These are common experiences for many users and highlight a critical challenge in customer retention: effective user onboarding! A user onboarding campaign is a structured process designed… Read More »

Architaa Pandey
Architaa Pandey January 30, 2024

Whenever someone talks about success in the app world, it’s easy to get caught up in the dollars and cents game, right? But here’s a twist: the real deal in measuring the success of a mobile app isn’t just about how much money your users are spending. It’s more about how they’re spending their time… Read More »

Ankita Malhotra
Ankita Malhotra January 30, 2024

In today’s business world, it’s not just about getting customers initially; it’s about making sure they stick around. To make this happen, smart marketers are using data-driven marketing to stand out in the crowd. Think of it this way: data-driven marketing lets businesses create hyper-personalized experiences for customers. Keeping customers engaged and sticking around involves… Read More »

Manisha Kumari
Manisha Kumari January 23, 2024

In a world saturated with information, news apps have become the heartbeat of our daily lives, offering a gateway to the latest updates at our fingertips.  However, attracting and maintaining user engagement in the dynamic landscape of digital content is no small feat. As news publishers strive to capture and hold the attention of their… Read More »

Srinivas Gurram
Srinivas Gurram January 23, 2024

Did you know? A staggering 63% of bookings in the $1.2 trillion travel market happen online. But the real shocker? Your dream customers may not use the same digital channels for research and bookings. This is because their research journey isn’t a straight line. Users are now omnipresent, absorbing information from many sources, from mobile… Read More »

Likitha A
Likitha A January 23, 2024

Have you ever received an SMS that felt like it was meant just for you, offering exactly what you needed at the right moment? Ever wondered why certain text messages resonate deeply, prompting you to take immediate action while others go unnoticed? The magic lies in the precision of messaging – the art of crafting… Read More »

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