Imagine if Black Friday and Cyber Monday, the grand finale of the retail world’s most exhilarating and frenetic time, were just the opening chapters of an ongoing story with your customers. As these bustling days of sales come to a close, think of it not as the end of a short story. This is where… Read More »
What’s every business owner’s nightmare? Losing customers. It is commonly known as customer churn or attrition in a business scenario. Who would want to see their loyal customer base slipping away, right? But truth be told—you can’t completely escape it, no matter how many precautions you take. The real art is in minimizing it as… Read More »
‘Tis the season to be savvy! In the fast-paced world of digital marketing, last-minute campaigns are not only possible but can also be incredibly successful with the right strategy. As the holiday clock ticks down, it’s time to unwrap the secrets behind launching a last-minute Christmas campaign that captures attention and spreads festive cheer. Join… Read More »
The growth in D2C e-commerce has been phenomenal in the past years across the globe. In India alone, more than 800 D2C brands have emerged in a short period, with a combined revenue of $12 billion in FY22. The Indian D2C market is growing at a CAGR of 40%. As per CII, the combined revenue… Read More »
As the leaves turn golden and the air fills with the crisp promise of winter, there’s a palpable sense of excitement that spreads through the business world. The holiday season isn’t just a time for festivities; it’s a golden window for marketers to devise holiday marketing strategies that truly shine. This isn’t just about sales—it’s… Read More »
As the festive bells chime and the season of giving approaches, businesses gear up to captivate audiences with creative and impactful strategies. Christmas marketing campaigns are pivotal in leveraging the holiday season’s spirit to promote products or services. Businesses strategically design these campaigns to capitalize on the festive fervor and consumer spending during this time. … Read More »