Blog

All the Latest Blogs and Insights to Drive Product Adoption & Conversions. Learn from our experts.

Likitha A | Nov 05, 2024

Best Christmas Gamification Ideas with Examples

Christmas is the most wonderful time of the year to spend time with your family and friends. And it is also the perfect time for brands to engage and retain users with exciting marketing campaigns. During this time,

Best Christmas Gamification Ideas with Examples

How to Use Gamification During Ramadan

As the holy month of Ramadan approaches, brands and businesses look for innovative ways to connect with their audience, fostering a sense of community and shared celebration

Likitha A | Feb 06, 2024

How to Build an Onboarding Campaign to Prevent New User Churn?

Have you ever downloaded an app only to uninstall it after a few minutes of confusion? Or subscribed to a service but found yourself lost in its complexity?

Likitha A | Jan 30, 2024

Decoding App User Behavior: Insights for App Success

Whenever someone talks about success in the app world, it’s easy to get caught up in the dollars and cents game, right?

Architaa Pandey | Jan 30, 2024

Guest Post: Make your Customers Stick with Data-Driven Marketing!

In today's business world, it's not just about getting customers initially; it's about making sure they stick around. To make this happen, smart marketers are using data-driven marketing to stand out in the crowd

Ankita Malhotra | Jan 30, 2024

Boosting News App Engagement: Proven Strategies to Captivate Readers

In a world saturated with information, news apps have become the heartbeat of our daily lives, offering a gateway to the latest updates at our fingertips

Manisha Kumari | Jan 23, 2024

9 Omnichannel Marketing Strategies for Travel and Hospitality

Did you know? A staggering 63% of bookings in the $1.2 trillion travel market happen online. But the real shocker? Your dream customers may not use the same digital channels for research and bookings

Srinivas Gurram | Jan 23, 2024

Precision in Messaging: A Deep Dive into Personalized SMS

Have you ever received an SMS that felt like it was meant just for you, offering exactly what you needed at the right moment? Ever wondered why certain text messages resonate deeply

Likitha A | Jan 23, 2024

Why Hyper-Personalization Is The Future Of Marketing

We know the age-old debate between generic and personalized messaging continues to shape how businesses connect with their audiences

Srinivas Gurram | Jan 19, 2024

Decoding Mobile App Analytics: Understanding Key Concepts and Implementation

Have you ever wondered why some apps become a daily part of our lives while others are forgotten after the first use? What makes an app not just good, but great?

Likitha A | Jan 18, 2024

How to Drive Growth for BFSI Brands through Website Personalization

These days, everyone's hopping on the online banking bandwagon. Did you know a whopping 73% of people globally are checking their accounts online every month?

Architaa Pandey | Jan 18, 2024

From Teaser to Finale: The OTT User Lifecycle Explained

You've just discovered a new app for watching movies and shows. It promises a world of entertainment at your fingertips. Exciting, right? But what happens next?

Architaa Pandey | Jan 11, 2024