Omnichannel marketing strategies are essential in the travel and hospitality industry, especially considering how travelers research and book through various channels. The rapid shift towards omnichannel hospitality marketing transforms how brands engage with customers, ensuring a unified and consistent experience across different platforms. Given the nature of the customer journey in travel, where individuals gather… Read More »
Imagine the thrill of clicking the “Book Now” button for your next big adventure. That moment when your dream trip transitions from wishful thinking to a date on the calendar. But what happens next? Often, travellers are left in limbo, eagerly awaiting their departure but without much interaction from the businesses they’ve booked with. This… Read More »
Imagine scrolling through endless apps on your phone. All of them seem okay, but none of them grab your attention. You just want something that feels made for you and understands what you need. That’s the power of product personalization. The secret ingredient can turn a so-so app into a must-have for users. In today’s… Read More »
Ever wonder how a simple notification brings you back to a website you haven’t visited in a while? Or why a little pop-up about a sale makes you click through with excitement? Browser notifications, those small yet impactful messages that pop up on your screen, are behind this subtle magic! But what makes them so… Read More »
Absolutely, without a doubt! Push notifications and emails are the ultimate dream team for skyrocketing user engagement in the vast sea of digital apps. This unbeatable combination holds the secret sauce to catching and captivating user interest like never before. Individually, push notifications and emails are powerful tools for capturing user interest. Yet, their strategic… Read More »
With the continued evolution of technology, marketers are always in search of new marketing channels that can drive better results. While the social media boom has opened many avenues for marketers to connect with their prospects and customers, SMS has never become a thing of the past. With an incredible 98% open rate and the… Read More »