Some act only when the alarm goes off, but there are a few who can pick the cue before that, and this is for those. We all know the recession is on the cards, and we will all go to offices knowing clearly that no one knows what future beholding for all of us. At… Read More »
Most companies understand customer engagement in a rather limited way which prevents them from excelling at it. It is time that they revisited and refined their understanding of engagement to maximise their results. Many years ago, the great Leo Tolstoy said, “There are as many kinds of love as there are hearts”. I think it… Read More »
the The dream is to get customers to do what you want. Isn’t it? Aren’t we all trying to do this ultimately? Influencing consumer behavior could be making them buy our product, register on our website or simply push the door and enter our retail store. I am sure you have asked yourself this question… Read More »
Your potential audience is surrounded by at least 2 mobile devices, where they spend at least 52% of their digital media time. Moreover, these numbers are only on the rise. How can we be sure that the users not only download the app but also use it actively? We need to create brand awareness through… Read More »
Building an awesome application is one thing, engagement and retention is another. According to Appiterate “annoying notifications” is the biggest reason for users to uninstall an application. However, thinking it as a form of spam and not using it would be even bigger a disaster. Push Notification is definitely one of the most effective technique… Read More »
LIFE OF A MOBILE APP( Strategy —> Build —> Acquire —> Analyze —> Engage —> Monetize —> Retain —> Upgrade)! The Mobile App ecosystem is maturing and becoming increasingly complex. To succeed, beyond a killer product and discoverability, a plan is needed for the user’s journey after install. Approximately 50,000 new apps are launched each… Read More »