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Architaa Pandey
Architaa Pandey January 18, 2024

These days, everyone’s hopping on the online banking bandwagon. Did you know a whopping 73% of people globally are checking their accounts online every month? And it’s not just about checking balances; nearly 40% of smartphone users are tapping their phones to pay in stores. Get this – by 2024, we’ll see over 3.6 billion… Read More »

Architaa Pandey
Architaa Pandey January 11, 2024

You’ve just discovered a new app for watching movies and shows. It promises a world of entertainment at your fingertips. Exciting, right? But what happens next? How does this app become your go-to for movie nights, or even fall out of favor?  This is the OTT app user lifecycle, a path filled with discovery, enjoyment,… Read More »

Likitha A
Likitha A January 10, 2024

Have you ever found yourself completely engrossed in a story, so much so that the world around you seems to fade away? It’s the power of storytelling, a timeless art that has captivated human hearts and minds for centuries.  But in today’s digital era, the art of storytelling is evolving. How does the fusion of… Read More »

Srinivas Gurram
Srinivas Gurram January 9, 2024

Imagine a world where everything you need is just a tap away—a laptop for work, yummy food at your doorstep, or plans for your next adventure. That’s the power of mobile apps! Whether it’s learning, managing money, shopping, or just making life more fun, there’s an app for everything. And guess what? Every day, new… Read More »

Architaa Pandey
Architaa Pandey January 4, 2024

In the world of business strategy, two terms are often heard and sometimes confused: Customer Segmentation and Market Segmentation. While they might sound similar, each plays a unique role in the journey towards business success. Though often used interchangeably, Customer Segmentation and Market Segmentation are distinct concepts, each serving a unique purpose and requiring a… Read More »

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