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Sohini Mukherjee
Sohini Mukherjee March 27, 2024

With the continued evolution of technology, marketers are always in search of new marketing channels that can drive better results. While the social media boom has opened many avenues for marketers to connect with their prospects and customers, SMS has never become a thing of the past. 

With an incredible 98% open rate and the fact that, on average, 95% of SMS messages are read within 3 minutes of delivery, SMS is an irreplaceable marketing channel.

This blog will discuss what SMS marketing is all about, why it is essential, and what effective marketing campaigns are used by B2C and D2C brands!

What is SMS Marketing?

SMS Marketing is a form of direct marketing that involves sending transactional alerts, time-sensitive updates, reminders, personalized offers, order delivery status, etc., via text messages. 

It’s a convenient and cost-effective way to communicate with customers that brands can have at their disposal. 

Why Should Brands Choose SMS Marketing?

Short and Concise Content: Today, we have shorter attention spans than ever. No one wants to read lengthy, text-heavy messages. With its precise content limited to 160 characters, SMS perfectly holds your audience’s attention.

High Open Rate: SMS has a higher open rate than e-mail marketing. SMS is delivered straight to customers’ mobiles. Because we keep our mobiles handy at all times and SMS just takes a few seconds to read, we tend to open the messages as soon as they land in our inbox.

Time-sensitive Messages: SMS messages effectively send time-sensitive alerts or promotional messages. This could include promoting Black Friday sales, season sales, limited-time offers, payment reminders, etc.

Integration with Other Marketing Channels: SMS marketing can be integrated with other marketing channels such as email, social media, or offline to create a consolidated and cohesive customer communication system.

Automation of SMS Campaign: SMS marketing can be automated using software tools and platforms. This allows marketers to schedule messages in advance, set up drip campaigns, and trigger messages based on specific actions or events

Effective SMS Marketing Campaigns Used by B2C and D2C brands

When used strategically, SMS marketing is a powerful tool for engaging customers, boosting conversion, and driving brand loyalty. Here are some of the ways brands can effectively use SMS marketing:

1) Personalized Offers to Customers

Modern consumers expect brands to know them as individuals and understand their needs and interests at a personal level, making personalized communication imperative for successful marketing campaigns.

D2C brands, due to their command over 1st party data, can effectively communicate personalized deals, cashback, discounts, and free shipping via SMS to engage their customers. 

Template:🌟 Hey [Name]! As one of our valued customers, we’ve tailored an exclusive deal just for you: [X]% off your next purchase! Plus, enjoy FREE shipping on us. Hurry, the offer ends [Date]. Click here [Link] to shop now! 🛍️ -[Brand Name]

2) Welcome SMS!

A warm and friendly welcome SMS is the first step towards building a trusted customer relationship. 

A well-crafted SMS communicating how the brand values a long-term bond with their customers creates a great positive first impression in their minds and lays the foundation for all future interactions with them.

Capturing customers’ mobile numbers when they sign up and making them opt-in for SMS helps brands connect with them at an early stage in their journey.

Template: Welcome to [Brand Name], [Name]! We’re thrilled to have you with us. Expect only the best deals and updates right here. Remember, great things are coming your way! To get you started, here’s [X]% off your first order: [Code] 🎁

3) Seasonal Fiesta Offers

Festivals are the times in our lives when we allow ourselves to be extravagant and shop for thoughtfully chosen items that go beyond our daily needs. 

A well-designed SMS campaign from D2C and B2C brands can excite customers about their festive purchases. An SMS with special discount offers and a CTA to a personalized product page can make the festive shopping spree a huge success.

SMS is a useful channel even to promote the launch of new products in particular seasons, such as Summer or Winter clothing collections. These collections attract customers to your brands as they are tailored to fulfill their specific needs at that time.

Template: 🌼 Spring into Savings! 🌼 [Name], celebrate the season of renewal with [X]% off our Spring Collection. Plus, special discounts on your favorites! Make the season blossom with your picks: [Link] Offer valid till [Date]. -[Brand Name]

4) New Product Launch Campaign

SMS is an excellent way to promote the launch of new products. An effective product launch campaign should start at pre-launch, creating anticipation and relevant buzz about the product. This buzz should continue through the launch and post-launch stages, keeping the momentum high. 

In the post-launch phase, messages must mention customers’ positive responses as social proof, which will encourage more people to buy the new product.

Template: 🚀 Sneak Peek Alert, [Name]! Something BIG is coming your way. Be the first to get a glimpse of our upcoming product. Stay tuned for the launch details. Can’t wait to share it with you! 🌟 -[Brand Name]

5) Extend Gratitude

We live in an instant gratification age, and brands strive hard to exceed their customers’ expectations. 

What can be better than a short and sweet ‘Thank You’ message to acknowledge your customers when they subscribe to your product, purchase, or hit any other milestone? 

This is also a perfect opportunity to cross-sell your other products or services to them. Encourage them to try out a product or service they haven’t used so far and share a link in the message to redirect them to the specific page.

But a thank you note alone is not enough to make them stick to your brand amidst the myriad of choices that today’s customers have. Attach a coupon code or special discount that shows them the real benefit of choosing your brand over others.  

Template: It’s Here! 🎉 Meet our latest innovation – [Product Name]. Dive into a world of unmatched quality and experience. As a valued subscriber, enjoy an exclusive [X]% off your first purchase! Explore now: [Link] -[Brand Name]

6) Cart Abandonment Reminders

In today’s shopping universe, where customers are spoilt with abundant choices, businesses need a robust flow of nudging customers when there is a break in their purchase journey.

Reminding users of the abandoned items in the cart or sending an SMS alert when there is a price drop in those items instantly attracts customers’ attention because SMS has a higher open rate and brings them back to the platform. 

Template: Thank You, [Name]! 🌟 Your recent purchase made our day. As a token of our appreciation, here’s a [X]% discount on your next buy: [Code]. Plus, you might love [Product/Suggestion]: [Link]. Enjoy! -[Brand Name]

7) Loyalty and Referral SMS Campaign

Although brands should pay attention to all customers equally and understand their level of engagement with them, they must treat their loyal and high-paying customers with a targeted approach. 

Offer special discounts or cashback to your loyal customers. Mention the validity period and redemption rule of the offer in the SMS. 

Template: 🌟 VIP Exclusive: [Name], your loyalty means the world to us! Enjoy [X]% off your next purchase. Refer a friend, and you both get [Y]% off! Your VIP code: [Code]. Valid until [Date]. Share the love ❤️ -[Brand Name]

8) Feedback Campaign

SMS is also an effective means of collecting feedback from customers. When a product is delivered, send a message asking customers to rate your product or delivery experience on Play Store, Google, or any other platform. 

You can also create a campaign for the user segment that hasn’t purchased recently. Attach a survey link and ask them to share how you can improve their experience.

These messages make the customers feel heard and help create a deeper bond with them as they feel they contribute to the success of your brand.

Template: Hi [Name], we hope you loved your purchase! Could you spare a moment to rate us? Your feedback helps us improve: [Link]. As a thank you, here’s [X]% off your next order. Thanks for helping us grow! 🌱 – [Brand Name]

Conclusion

SMS marketing will not lose its relevance even with further technological advancements. Its crisp and concise content, high open rate, and ease of sending alerts will always make it a preferred tool for marketers.

However, the success of your SMS marketing campaigns also depends on how wisely you pick the time to send messages when they can have the greatest impact. It’s also essential to adhere to regulations like getting explicit permission from customers to opt in for your SMS and giving them an easy option to opt out. 

How can Upshot.ai Help?

Upshot.ai is a comprehensive customer engagement and gamification platform that empowers businesses to create personalized, engaging digital experiences. Leveraging the power of Upshot.ai can significantly enhance your personalization efforts across various channels and touchpoints. 
Here’s how Upshot.ai can support your journey toward crafting personalized digital experiences:

  • Segmentation and Targeting

Upshot.ai enables detailed customer segmentation based on behavior, preferences, and engagement history, allowing you to deliver tailored content and interactions to different audience segments.

  • Behavioral Analytics

Gain deep insights into customer behavior with Upshot.ai’s advanced analytics. Understand how users interact with your app or website, what drives their engagement, and use these insights to inform your personalization strategy.

  • Personalized Campaigns

Create and execute personalized marketing campaigns using Upshot.ai’s customer engagement tools. Whether through email, push notifications, or in-app messages, you can ensure that each message is relevant to the recipient’s interests and behaviors.

  • Real-Time Personalization

Utilize real-time data to dynamically personalize content, offers, and recommendations within your app or website. Upshot.ai’s technology allows for immediate adjustments based on user actions, ensuring a highly relevant and engaging experience.

  • Gamification Techniques

Enhance user engagement and retention by incorporating gamification elements into your digital experience. Upshot.aioffers features like badges, points, and streaks that can be customized to match user preferences and behaviors.

  • Feedback and Surveys

Collect actionable feedback directly from your users with Upshot.ai’s survey and feedback tools. Use this information to further refine your personalization efforts and improve the overall customer experience.

  • A/B Testing and Experimentation

Test different personalization strategies and content variations with Upshot.ai’s A/B testing capabilities. This allows you to optimize your efforts based on actual user responses and behaviors.

  • Customizable User Journeys

Design and implement customized user journeys that guide customers through a personalized experience based on their unique data and interaction history with Upshot.ai’s journey mapping tools.

By integrating these features, Upshot.ai facilitates the creation of personalized digital experiences and helps businesses understand their audience on a deeper level, foster engagement, and ultimately drive loyalty and growth.

Ready to take the plunge? Let’s turn the ordinary into the extraordinary together. Book a demo, and let’s get started! 🚀

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