One of the greatest advances of technology today is the invention of mobile apps which made our lives incredibly simple and hassle-free. Whether it’s for work or play, we all rely on our phones to take care of various day-to-day tasks and other activities. Businesses, too, are increasingly using mobile apps to engage with customers and… Read More »
Mobile marketing has been a buzzword for a few years, and now it’s evident that it is here to stay. It is the best way to reach your customers on the go, and an effective mobile marketing strategy can help you build and reach your target audience in a cost-effective manner. The number of mobile… Read More »
More than a billion people use smartphones. That’s one out of every three people on the planet. This makes mobile devices the most widely used platform for apps today. Never before has there been such a massive demand in the industry for mobile app monetization strategies that can enable you to create more value and… Read More »
The customer or user is the key for any business in the world. It is the requirements of customers, upon which businesses are built and it’s the customer and their purchase behavior that helps businesses achieve success. In business scenarios, we often tend to exchange the words “user experience” and “customer engagement” at various levels.… Read More »
We all know that a one-size-fits-all marketing strategy is no longer a best practice. Every customer is unique. When we define a customer, the persona includes user interests, behavior, device variability, location parameters, gender-based decisions, and many more. Any product analytics can derive this information for you, and now it’s high time to use this… Read More »
Mobile app metrics tell you about your app’s performance and keep you informed of the retention, engagement, conversion, and revenue generation performances. Even though there is an indefinite number of metrics you can track, here are the top 5 mobile app metrics that you should consider monitoring in 2021 for your product success. 1. Adoption… Read More »