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Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar December 8, 2022

Mobile marketing has been a buzzword for a few years, and now it’s evident that it is here to stay. It is the best way to reach your customers on the go, and an effective mobile marketing strategy can help you build and reach your target audience in a cost-effective manner. 

The number of mobile users is growing exponentially and is expected to reach 7.49B by 2025. The global mobile marketing market in 2020 was around $11 billion. This number is estimated to increase at an annual growth rate of over 18% and will reach over $58 billion by 2030.

Forecast number of mobile users in the world from 2020 to 2025
Source: Statista

But the mobile marketing world is changing so fast that it can be challenging to keep up with the upcoming trends.

Don’t worry! We’ve done the hard work for you. So here are the top mobile marketing strategies in 2023. Read on!

#1 User Experience matters more than ever

When it comes to mobile design, there’s no room for error anymore—the user experience is paramount. 

To keep up with user expectations (and ensure your company doesn’t fall behind), ensure that every part of your mobile site is optimized and easy to use so that users feel comfortable engaging with your brand on the go.

#2 Mobile-first campaigns

This strategy is about using a mobile-first approach to develop valuable content and then driving it to your site through mobile ads. 

You target users with relevant content based on where they are in their buying cycle, which leads to higher conversion rates.

#3 App-only campaigns

These are similar to In-App messaging campaigns, except they’re designed specifically for apps. You can use them to drive downloads or ensure users engage with your mobile app regularly.

They’re also great for building loyalty among users who already have an app installed on their smartphone or tablet.

#4 Use Push Notifications wisely

Push notifications are a perfect way to keep people informed about new events or offers from your brand. They are a super useful engagement tool that doesn’t interrupt the daily lives of the users with constant updates on their phones. Brands use push notifications to stay on the top of the mind of users, boosting brand awareness and recall.

Push notifications are an important mobile marketing strategy

#5 Use Location-based services and Geofencing

People love using apps that help them find local businesses with ease. They also love being able to access local and personalized information when they’re out and about.

Geofencing mobile marketing example

Location-based services allow you to create local ads that appear only in certain areas or at certain times based on your customers’ GPS location. Geofencing allows you to create specific ads that only appear when customers enter or leave a certain location or area.

#6 Social Media Engagement

Social media platforms are huge opportunities for businesses looking to expand their reach and engage with customers. It also helps in reaching customers who might not otherwise be aware of their brand or products. 

The most effective way to do this is by creating engaging content and promoting it on social media platforms like Facebook, Twitter, Instagram, and YouTube (to name just a few). Many social media agencies provide services that manage the social media advertising of a business.

Wrapping Up

Mobile marketing can strongly influence buyers’ behavior and increase their involvement with your brand. Whether you run an eCommerce store or need your customers to sign up for a new service, getting the word out will be much easier if you have a marketing approach focused on connecting with your target audience.

With a mobile marketing strategy, you aren’t just looking for an increase in sales. Instead, you’re aiming to turn your visitors into leads and, ultimately, buyers.

Nonetheless, the best mobile marketing strategies have a few things in common: they are innovative, bold, and outside the box. They combine several different strategies into one cohesive plan.

How will your buyers engage with your brand? What kind of experience do you want to provide customers? You must answer these questions as you build your mobile marketing strategy for 2023.

The Upshot.ai Advantage

Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve product adoption and conversions.

With Upshot.ai, banks, Insurance, OTT platforms, and FinTech firms can enhance their digital experiences with pre-built gamification features. It can provide personalized insights, actionable recommendations, and contextual nudges designed to deepen its relationship with its users. Book a demo of the most comprehensive user engagement and gamification platform to achieve your digital product goals. 

Join our communities for more insights, guides, and best practices that keep you updated with proven strategies and tips to supercharge your campaigns.

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