In today’s app-dominant market, nudging the users is crucial in several aspects. It can be helpful in improving retention, increasing revenue, boosting DAUs, and mobile app engagement. Push notifications are highly effective in this regard and are a reliable choice for app marketers to achieve great results. But randomly sending push notifications without a plan… Read More »
One of the important metrics investors look for is the break-even point for any business to prosper, i.e., when an investment will start generating a positive return. That is the idea behind Customer Lifetime Value (CLV, LTC, CLTV). Many businesses focus on the resources needed to attract new customers, which is an investment made to… Read More »
In-app messaging is a crucial component of a strong user engagement strategy. The mechanism is at its best when it reaches users at the right place, at the right time, across all channels. It delivers contextual, personalized messaging for maximum engagement and is a successful means of improving user engagement and product-led growth. What are… Read More »
In-App Surveys Ratings Push Notifications In-App messages Tutorials Screen tips Badges Emails Minigames Leaderboards User engagement measures if users find value in your product. User engagement can be a combination of various activities, such as downloads, signup, clicks, share, and more. Often the definition of engaged users varies from product to product, but the foundation… Read More »
As a marketer, growth hacker, or product owner, you’re under tremendous pressure to hit your revenue/growth KPIs. It’s a tough job even during regular times, but under COVID-19, it can get insanely hard. To engage customers is even more challenging but not impossible. In this effort, you may be turning towards a customer engagement platform… Read More »
SITUATION Wasel delivery aims to be a leader in delivery services across Bahrain. To achieve this, they built a mobile app on Android and iOS platforms allowing users to order anything and get it delivered anywhere. Users can perform tasks such as selecting a local business, zeroing in on one or moreproducts, paying for them,… Read More »