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Ravi Vaka February 15, 2021

In recent years user engagement has been the core of marketing and business activities. More money is being invested in improving user experiences than any marketing channel. There are plenty of user engagement tools in the market, and choosing the one that suits your business and budget is essential as well as a tedious task.… Read More »

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Ravi Vaka January 28, 2021

What is omnichannel marketing? Omnichannel might look like a new term, but what if I say we are experiencing it in our daily lives? Yes, with a lot of technological advancements happening around, omnichannel experiences have become an integral part of our lives. Innovative technologies started disrupting our day-to-day living, and Omnichannel has disrupted the… Read More »

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Ravi Vaka January 15, 2021

Mobile app metrics tell you about your app’s performance and keep you informed of the retention, engagement, conversion, and revenue generation performances. Even though there is an indefinite number of metrics you can track, here are the top 5 mobile app metrics that you should consider monitoring in 2021 for your product success. 1. Adoption… Read More »

Upshot.ai Team
Upshot.ai Team January 4, 2021

In today’s app-dominant market, nudging the users is crucial in several aspects. It can be helpful in improving retention, increasing revenue, boosting DAUs, and mobile app engagement. Push notifications are highly effective in this regard and are a reliable choice for app marketers to achieve great results. But randomly sending push notifications without a plan… Read More »

Upshot.ai Team
Upshot.ai Team December 9, 2020

One of the important metrics investors look for is the break-even point for any business to prosper, i.e., when an investment will start generating a positive return. That is the idea behind Customer Lifetime Value (CLV, LTC, CLTV).  Many businesses focus on the resources needed to attract new customers, which is an investment made to… Read More »

Srishti Verma
Srishti Verma November 19, 2020

In-app messaging is a crucial component of a strong user engagement strategy. The mechanism is at its best when it reaches users at the right place, at the right time, across all channels. It delivers contextual, personalized messaging for maximum engagement and is a successful means of improving user engagement and product-led growth. What are… Read More »

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