Most companies understand customer engagement in a somewhat limited way, which prevents them from excelling at it. It is time that they revisited and refined their understanding of engagement to maximize their results. Many years ago, the great Leo Tolstoy said, “There are as many kinds of love as there are hearts.” I think it… Read More »
It’s time you make your mark and reinvent your brand by creating mobile app brand awareness. When brand awareness is done right, you could have an ever-growing and extremely loyal customer base. Some of your most intriguing questions could be…Are people able to connect with your brand proposition? Is your mobile app able to provide… Read More »
Building an excellent application is one thing; engagement and retention are another. According to Appiterate, “annoying notifications” is the most significant reason users uninstall an application. However, thinking of it as a form of spam and not using it would be an even bigger disaster. Push Notification is definitely one of the most effective techniques… Read More »
Strategy —> Build —> Acquire —> Analyze —> Engage —> Monetize —> Retain —> Upgrade Strategy The Mobile App ecosystem is maturing and becoming increasingly complex. To succeed, beyond a killer product and discoverability, a plan is needed for the user’s journey after install. Approximately 50,000 new apps are launched each month, but over half… Read More »