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Ravi Vaka October 6, 2021

User engagement. This quote perfectly describes the situation of a new app in the App Store. Extensive marketing and advertising can finally lead to an app download, but then again, what matters is how long the app can enjoy the privilege of the top 10 apps that the users can’t get rid of. So, what… Read More »

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Ravi Vaka September 13, 2021

Marketers need to increase engagement through habit-forming loops are present in a product. Users tend to buy products assuming that the product meets certain business needs in the right way. Thus users onboard with certain expectations. On the other hand, the product has everything that the user needs, but the first-time user often has a… Read More »

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Ravi Vaka September 9, 2021

It’s tempting to think of user acquisition as the most crucial statistic for evaluating mobile app success, but even high download rates aren’t worth much without active users. Brands are ready to spend a lot of money to get users, but this is just the start. The value comes from retaining and app user engagement.… Read More »

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Ravi Vaka September 6, 2021

Creating a lasting first impression in banking starts with a stellar customer onboarding journey. Learn how banks can gain an edge by embracing digital technologies and building an onboarding journey focused on delivering the ultimate user experience to new clients.

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Ravi Vaka August 30, 2021

An effective user onboarding process has a lot of benefits. Like any other business strategy, user onboarding has its own set of advantages. Often business owners want every new implementation and strategy to solve a few pressing problems related to user engagement or conversion. From that perspective here are the five such business questions about… Read More »

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Ravi Vaka August 26, 2021

80% of shoppers are more likely to buy from a company that offers personalized experiences (Epsilon). That’s a significant percentage of users, isn’t it? Personalization is all about facilitating how well brands build in-person conversations with the end user. We often see brands asking a couple of questions while using an app for the first… Read More »

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