Regardless of what industry you’re in or what kinds of products and services you sell, your customer is the most important part of your business. Customers hold the power to direct your business either toward success or failure. If customers aren’t happy, they won’t stay with your brand. Customers today have an easy path to… Read More »
Technology has been revolutionizing every passing day, and the trends for various industries have been evolving. Meanwhile, things have changed in the banking and finance industry too. It is important for brands to grow active users in BFSI. Nowadays, almost every user has a banking or finance app on their mobile phone that they use to… Read More »
The banking industry is going through a radical shift, and the way we interact with banks has changed tremendously. Being a customer-centric industry, Banking and Financial Services (BFSI) apps offer superior functionality for businesses and individuals to succeed in this highly competitive landscape by continuously improving their customer experience. This article will explore a range… Read More »
Customer engagement in banking is not something we do for fun. Even as adults, we still find ourselves stuck in the world of numbers and compound interests. Many people are not aware of standard banking terms or what they mean. This is what life is like for many people, if not most. According to Accenture,… Read More »
In the last few years, gamification has proven to be an effective strategy to improve people’s motivation and performance. Making behavioral changes with gamification is the next big thing for apps. Whenever we decide to make some sort of change — whether it be in our health, day-to-day routines, or even how we approach the… Read More »
Financial literacy has increased now more than ever. People are aware that savings and investments are essential, but unlike before, there is no need to dig through piles of receipts or go through tedious processes to organize finances. Today’s world is way more simple because personal finance apps are just a click away! Personal finance… Read More »