An effective user onboarding process has a lot of benefits. Like any other business strategy, user onboarding has its own set of advantages. Often business owners want every new implementation and strategy to solve a few pressing problems related to user engagement or conversion. From that perspective here are the five such business questions about… Read More »
80% of shoppers are more likely to buy from a company that offers personalized experiences (Epsilon). That’s a significant percentage of users, isn’t it? Personalization is all about facilitating how well brands build in-person conversations with the end user. We often see brands asking a couple of questions while using an app for the first… Read More »
The term gamification had come a long way since 2003, when it had a mere presence. And as we all can see, years later, gamification is everywhere. Gamification has a variety of titles, ranging from behavioral design to engagement-focused experience. It is the practice of applying game design features and ideas to non-game situations. In… Read More »
Someone rightly said, “The most successful people are those who are good at Plan B.” In many instances in real life, we tend to believe one way is the right choice, and when it fails, we choose plan B. But what really matters is the success we achieve down the lane, irrespective of the path… Read More »
To engage is to interact with the users. But sometimes, conversations become obsolete and one-sided, where the users ignore any sort of communication from the brand. That is the situation when businesses need to re-engage mobile app users more cautiously. So, figuring out why the users were silent based on their behavior is half the battle.… Read More »
Today, most companies have ventured into the subscription economy for survival. To engage users in the right way without annoying them is making huge money by amplifying the subscription rate. But to engage and to annoy are two different poles. Often companies annoy their users to the point where they opt out or churn. So… Read More »