To engage is to interact with the users. But sometimes, conversations become obsolete and one-sided, where the users ignore any sort of communication from the brand. That is the situation when businesses need to re-engage mobile app users more cautiously. So, figuring out why the users were silent based on their behavior is half the battle.… Read More »
Today, most companies have ventured into the subscription economy for survival. To engage users in the right way without annoying them is making huge money by amplifying the subscription rate. But to engage and to annoy are two different poles. Often companies annoy their users to the point where they opt out or churn. So… Read More »
Visitors looking for SaaS products are the ideal audience that visits your website or demo as part of sales or marketing efforts. SaaS is a crowded space; a single customer explores multiple SaaS companies before they finalize the deal. With low switching costs, switching to a new vendor is as simple as plug-and-play. So, how… Read More »
“App Uninstall” is a nightmare for business owners! We are living in a world of instant gratification and high expectations. While there are plenty of opportunities to start a business, the chances of succeeding are less than 0.1%. Today if we see, an 8-year-old is building an app and pushing it to the play store.… Read More »
It’s been a while since I started working with Upshot.ai. Suppose there is one thing I admire or that makes it better compared to many of its competitors. In that case, it is how seamlessly Upshot.ai has consolidated various user engagement options as a single tool. There are many tools in the market for sending… Read More »
If you’ve been in the ecommerce business long enough, you will know the pain of one-time customers and how difficult it is to retain customers in the long run. If there is one heartbeat of a business, it’s undoubtedly the customer. For any business, the customer and their journey are vital for the survival of… Read More »