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Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar April 14, 2022

Customer engagement in banking is not something we do for fun. Even as adults, we still find ourselves stuck in the world of numbers and compound interests. Many people are not aware of standard banking terms or what they mean. This is what life is like for many people, if not most.  According to Accenture,… Read More »

Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar April 7, 2022

In the last few years, gamification has proven to be an effective strategy to improve people’s motivation and performance. Making behavioral changes with gamification is the next big thing for apps. Whenever we decide to make some sort of change — whether it be in our health, day-to-day routines, or even how we approach the… Read More »

Likitha A
Likitha A April 5, 2022

Financial literacy has increased now more than ever. People are aware that savings and investments are essential, but unlike before, there is no need to dig through piles of receipts or go through tedious processes to organize finances. Today’s world is way more simple because personal finance apps are just a click away! Personal finance… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi March 29, 2022

What should startups know about DAUs and MAUs?  We have witnessed a surge in the number of startups during the COVID-19 outbreak, which has only increased post then. Most of these startups have prioritized Apps and Web portals for achieving their goals. As these startups move towards a round of funding, certain factors like MAUs,… Read More »

Likitha A
Likitha A March 25, 2022

Acquiring a new customer is far more expensive than retaining an existing customer. Customer loyalty comes into the picture here as your loyal customers use your app more frequently when compared to new ones. You miss millions of profitable opportunities if you overlook creating apps to cross-sell and upsell! Banks and fintech players who offer… Read More »

Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar March 8, 2022

Well, demand from customers and ever-changing technology have had a significant impact on how banks do business. Not to mention how they keep ahead of the competition. Banks can no longer afford to sit back and wait for customers to come by themselves to open accounts or use any other products. Millennial customers of today… Read More »

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