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Krishna Chaitanya Swarna
Krishna Chaitanya Swarna November 22, 2018

Most companies understand customer engagement in a somewhat limited way, which prevents them from excelling at it. It is time that they revisited and refined their understanding of engagement to maximize their results. Many years ago, the great Leo Tolstoy said, “There are as many kinds of love as there are hearts.” I think it… Read More »

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saloni June 14, 2016

Building an excellent application is one thing; engagement and retention are another. According to Appiterate, “annoying notifications” is the most significant reason users uninstall an application. However, thinking of it as a form of spam and not using it would be an even bigger disaster. Push Notification is definitely one of the most effective techniques… Read More »

narendra peesapati
narendra peesapati May 6, 2016

Strategy —> Build —> Acquire —> Analyze —> Engage —> Monetize —> Retain —> Upgrade Strategy The Mobile App ecosystem is maturing and becoming increasingly complex. To succeed, beyond a killer product and discoverability, a plan is needed for the user’s journey after install. Approximately 50,000 new apps are launched each month, but over half… Read More »

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