What should startups know about DAUs and MAUs? We have witnessed a surge in the number of startups during the COVID-19 outbreak, which has only increased post then. Most of these startups have prioritized Apps and Web portals for achieving their goals. As these startups move towards a round of funding, certain factors like MAUs,… Read More »
Acquiring a new customer is far more expensive than retaining an existing customer. Customer loyalty comes into the picture here as your loyal customers use your app more frequently when compared to new ones. You miss millions of profitable opportunities if you overlook creating apps to cross-sell and upsell! Banks and fintech players who offer… Read More »
Well, demand from customers and ever-changing technology have had a significant impact on how banks do business. Not to mention how they keep ahead of the competition. Banks can no longer afford to sit back and wait for customers to come by themselves to open accounts or use any other products. Millennial customers of today… Read More »
If you haven’t already heard of the DTC business model or D2C brands, then don’t worry — you probably already know what they are, and you’ve probably already shopped from a DTC brand before, too. The past decade in retail saw a monumental shift, one in which the shopping experience was more tailored to what… Read More »
Think about the last time you went shopping. Just yesterday, I bought a panda-shaped coffee mug because it was adorable. The minute I saw it, I put it in my cart. No questions asked. What motivates us to make a purchase? Why do we buy one product instead of another? And, how long before we… Read More »
Octalysis is an award-winning gamification framework created by the Gamification guru, Yu-kai Chou. This framework lays out the structure for analyzing the driving forces behind human motivation. It is the process of applying the core behavior drives that motivate a user to complete a task efficiently through an interactive experience.
The Octalysis framework is used in various industries to increase user engagement, ROI and motivation.