SITUATION Panini began as an in-store company, selling their NFL, NBA and FIFA sports cards & memorabilia in physical stores such as Wal-Mart, Target, et al. With the onset of the digital revolution, they figured out that they could create digital versions of the sports cards, thus building a new line of business as well… Read More »
SITUATION ZYTO introduced a mobile app that aids their customers in self-improvement by expanding their perceptions about personal issues. To experience the benefit, the user must complete a sequence of steps in the app: Firstly, The user speaks into the phone about a specific topic. Secondly, The app analyzes frequencies in the user’s voice using… Read More »
SITUATION Like everyone else, patients are also adopting mobile for their daily activities. UHG innovation team wanted to leverage that trend to help patients find cheaper alternative medicine for a prescribed drug and motivate medical adherence. Before investing in a full-scale solution, they have built a Minimum Viable Product (MVP) app on iOS and Android… Read More »
SITUATION Panini is a well-known sports collectibles brand with its products being offered digitally and in-store. One of their businesses is Panini Direct, which sells trading cards, sports merchandise, and memorabilia on their e-commerce web portal, iOS, and Android apps. They want to boost revenue on the app with proper user engagement. Panini Direct integrated… Read More »
SITUATION Amway business leaders wanted their sales force, called Independent Business Owners or IBOs, to be trained more efficiently to learn about Amway products faster and sell more types of products. This became important because Amway invests heavily in innovation and continually creates new products.To achieve this, Amway created a digital learning platform (LMS) on… Read More »