SITUATION Puma and Virat Kohli, the Indian cricket team captain, collaborated to launch Virat’s own clothing brand One8. It’s an exciting range of clothing with the tagline “Come Out and Play” that encourages people of all ages to integrate play & sport into their daily life to remain fit and relieve stress.Puma built an One8… Read More »
SITUATION Sony brought its iconic and #1 game show in the world, Who Wants To Be A Millionaire, onto the mobile app, providing users with a chance to feel what it’s like to be in the hot seat.They integrated the mobile app with Upshot.ai and started measuring CX. BUSINESS GOALS • Provide the “WHO WANTS… Read More »
Traditional sales funnels are based on the typical AIDA (Awareness – Interest – Decision – Action) model of buying behavior. Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey. What I do on Facebook is… Read More »
An organization’s DNA is the fundamental and unique traits or qualities that determine its identity and ability to execute its strategy. As more and more products are emerging in the market, the competition is also increasing. So, many companies today strive to be user-centric. As a result, User behavior became the anchor of user engagement.… Read More »
SITUATION Wasel delivery aims to be a leader in delivery services across Bahrain. Therefore, to achieve this, they have built a mobile app on Android and iOS platforms. They allow users to order anything and get it delivered wherever they want. Moreover, Users could perform tasks like selecting a local business, zeroing in on one… Read More »
SITUATION Panini began as an in-store company, selling their NFL, NBA and FIFA sports cards & memorabilia in physical stores such as Wal-Mart, Target, et al. With the onset of the digital revolution, they figured out that they could create digital versions of the sports cards, thus building a new line of business as well… Read More »