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Upshot.ai Team
Upshot.ai Team May 5, 2020

SITUATION

Wasel delivery aims to be a leader in delivery services across Bahrain. Therefore, to achieve this, they have built a mobile app on Android and iOS platforms. They allow users to order anything and get it delivered wherever they want. Moreover, Users could perform tasks like selecting a local business, zeroing in on one or more products, paying for them, and giving delivery instructions.
These apps were integrated with Upshot.ai to capture users and feature analytics. Product funnels were configured in Upshot.ai to measure the conversion rate and tap into the users that dropped off midway.

Wasel Delivery - Upshot.ai

BUSINESS GOALS

  • Be the best delivery partner in Bahrain by allowing users to order anything online and get it delivered to their homes.
  • Increase number of paying users and Average Revenue Per User (ARPU)

PRODUCT GOALS

  • Product adoption and easy value discovery
  • Frictionless product order and delivery experience

CHALLENGES

The Upshot.ai customer success team supporting Wasel spotted three
things:

Non-paying to paying user conversion was 17%, as revealed by the conversion funnel, which Wasel felt could be improved.
Paying users showed a similarity in ordering behavior—they placed their first order within the early 30 days from launching the app. Also, these orders came in the second half of that time period.
Users who did not place their first order within the early 30 days of app launch never placed an order thereafter.

Wasel Delivery - Upshot.ai

SOLUTION

To address these challenges, the customer success team at Upshot.ai designed a two-pronged strategy for customer engagement.

First, the team hypothesized that 83% of users who did not make any purchases might need a clearer and streamlined app onboarding experience. They created and executed onboarding campaigns leveraging Upshot.ai’s Personalized Onboarding Tutorials, Screen Tips, and Splash Screens to validate this.

For instance, for an order-placing app, the first purchase from a user is often the most critical milestone, and to shorten the time to that first purchase, the Upshot.ai team felt that Wasel should incentivize their new users at the right time. To test this out, Wasel and Upshot.ai teams worked together. They designed offers for first-time users, presenting them immediately after they finished the onboarding tutorials leveraging Upshot.ai In-app Messages (IAM) and Personalized Push Notifications.

RESULTS

  • 30% Increase in paying users
  • 13% increment in average revenue per user(ARPU)
  • Moreover, a 50% increase in revenues

UPSHOT.AI FEATURES LEVERAGED

1.Behavioural & Transactional Tracking using Mobile App Analytics
2.Dynamic Tutorials, Screens Tips and Dynamic Splash
3.In-app Messages and Push Notifications

CLIENT TESTIMONIAL:

“Upshot.ai is a great tool. It aided in recognizing customer behavior within the app. It highlighted pain points like user retention and user drop-off, critical to any business. More than the tool, it’s the team, the business advisor who always gave relevant and worthy suggestions to get the best out of Upshot.ai.”

Hitinder Bawani
Head of Growth
Y K Almoayyed

Also read : Sony Pictures – How it leveraged Upshot.ai for increasing ARPU

About Upshot.ai :

Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve their product adoption and conversions. Fortune 1000 companies such as GE, UHG, Puma, Sony, ITC, Tenet healthcare are using Upshot.ai and observed a massive increase in product adoption YoY increment in revenues.

Book a demo of the most comprehensive user engagement and gamification platform to achieve your digital product goals. Join our communities for more insights, guides, and best practices that keep you updated with proven strategies and tips to supercharge your campaigns.

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