loader
narendra peesapati
narendra peesapati June 11, 2020

SITUATION
Sony brought its iconic and #1 game show in the world Who Wants To Be A Millionaire onto a
mobile app, providing users a chance to feel what it’s like to be in the hot seat.
They integrated the mobile app with Upshot.ai and started measuring CX.
BUSINESS GOALS
•Provide the “WHO WANTS TO BE A MILLIONAIRE”
hot seat experience on a digital platform
PRODUCT GOALS
• Create a mobile app for users who want to participate in
the experience
• Create a new revenue stream using the mobile app
CHALLENGES
The CX data from Upshot.ai revealed that:
• Users were losing the game even when they had not exhausted their lifelines
• Most of the users lost at the eighth round
Sony realized that for the app to succeed users must continue to play for
longer i.e. keep winning more game rounds.
SOLUTION
The Upshot.ai customer success team suggested a two-part solution—
reminding users at the right time to use their lifelines, as well as simplifying
the eighth question.
Using Upshot.ai’s in-app messages, users who reached the eighth round in
the game were informed of their unused lifelines and were encouraged to
use them.
Also the app owners at Sony simplified the eighth question. This led to
increase in users participation in paid games.
RESULTS
No. of users who crossed the eighth question went up by 36%
ARPU went up by 28%
UPSHOT.AI FEATURES LEVERAGED
• Behavioural tracking using mobile App
Analytics
• ML based data insights
• Push notifications and In App
messages

Leave a Reply

Your email address will not be published. Required fields are marked *

Request Demo
×
Download Case study






We value your privacy. We don’t share your details with any third party


×
Download Case study

 






We value your privacy. We don’t share your details with any third party


×
Download Case study






We value your privacy. We don’t share your details with any third party


×
Download Case study






We value your privacy. We don’t share your details with any third party


×
Download Case study






We value your privacy. We don’t share your details with any third party


×
Download Case study






We value your privacy. We don’t share your details with any third party


×
Download Case study






We value your privacy. We don’t share your details with any third party


×
Download Case study






We value your privacy. We don’t share your details with any third party

[recaptcha]

×
Download Case Study






We value your privacy. We don’t share your details with any third party


×
Download Case Study






We value your privacy. We don’t share your details with any third party


×
Download Case Study






We value your privacy. We don’t share your details with any third party


×