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Kaustuv Dwivedi
Kaustuv Dwivedi January 17, 2022

The term gamification had come a long way since 2003, when it had a mere presence. And as we all can see, years later, gamification is everywhere. And the future of gamification looks bright! Gamification has a variety of titles, ranging from behavioral design to engagement-focused experience. It is the practice of applying game design… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi December 21, 2021

Companies have been increasing customer engagement through loyalty programs for many years now. However, statistical data shows that 40 percent of loyalty program participants quit at least one program, indicating that addressing motivation is now more critical than ever. Trust us, using Gamification to boost customer loyalty is the game-changer for your brand. With recent… Read More »

Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar December 16, 2021

Octalysis is an award-winning gamification framework created by the Gamification guru, Yu-kai Chou. This framework lays out the structure for analyzing the driving forces behind human motivation. It is the process of applying the core behavior drives that motivate a user to complete a task efficiently through an interactive experience.
The Octalysis framework is used in various industries to increase user engagement, ROI and motivation.

Likitha A
Likitha A November 25, 2021

Can we imagine our lives without mobile phones or applications? How many apps do you have on your phone that you almost forgot about? Approximately 1000 new app releases and billions of app downloads every day. So how does one’s mobile app stand out and make a difference? Well, the answer is Gamification in mobile apps! … Read More »

Likitha A
Likitha A November 18, 2021

Gamification in marketing is not an unfamiliar word anymore! We are not only a generation of instant gratification, but we also expect our experience to be non-monotonous and fun.  Although, sometimes, upon hearing the term ‘Gamification’, people think it has something to do only with gaming which is a complete misconception!  The technique of gamification… Read More »

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