What should startups know about DAUs and MAUs? We have witnessed a surge in the number of startups during the COVID-19 outbreak, which has only increased post then. Most of these startups have prioritized Apps and Web portals for achieving their goals. As these startups move towards a round of funding, certain factors like MAUs,… Read More »
Acquiring a new customer is far more expensive than retaining an existing customer. Customer loyalty comes into the picture here as your loyal customers use your app more frequently when compared to new ones. You miss millions of profitable opportunities if you overlook creating apps to cross-sell and upsell! Banks and fintech players who offer… Read More »
What is needed today is a new closeness and empathy between the insurance company and the customer. A closeness that passes through digital and brings benefits on both fronts in a perfect win-win perspective. Upshot.ai It is long overdue for insurers to tackle their deep-rooted negative image by focusing everything on Customer Engagement and building… Read More »
The banking industry has been urging its customers to use digital channels such as mobile and Internet banking for several years now. They reduced costs and protected customer relationships by moving process-driven communication to digital media and keeping complex questions for the branch. Although many people welcomed the shift to digital, specific customer segments still… Read More »
The world is constantly changing, improving, and adjusting to our needs and desires. Everything from how we buy, sell, and pay is changing. So how have things changed for boring and time-consuming banking processes, and how improve mobile banking feature adoption? We all have come a long way from standing in long queues to check… Read More »
Well, demand from customers and ever-changing technology have had a significant impact on how banks do business. Not to mention how they keep ahead of the competition. Banks can no longer afford to sit back and wait for customers to come by themselves to open accounts or use any other products. Millennial customers of today… Read More »