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Ravi Vaka September 28, 2021

User onboarding is all about sending users a welcome message, nurturing them to use and adapt to the product features. At the onboarding stage, there are specific goals of engagement and the messaging changes for each one of them. Welcome messages can be of various types. Here are a few welcome messages to spice up the user… Read More »

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Ravi Vaka September 16, 2021

Every business aims at building scalable and sustainable growth products. But the Play Store and Marketplaces are crowded with millions of such products solving a great problem but never made it big because of the usability issue. Yes, when we say a product is not well adopted by the users, it does mean that the… Read More »

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Ravi Vaka September 13, 2021

Marketers need to increase engagement through habit-forming loops are present in a product. Users tend to buy products assuming that the product meets certain business needs in the right way. Thus users onboard with certain expectations. On the other hand, the product has everything that the user needs, but the first-time user often has a… Read More »

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Ravi Vaka September 9, 2021

It’s tempting to think of user acquisition as the most crucial statistic for evaluating mobile app success, but even high download rates aren’t worth much without active users. Brands are ready to spend a lot of money to get users, but this is just the start. The value comes from retaining and app user engagement.… Read More »

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Ravi Vaka September 6, 2021

Creating a lasting first impression in banking starts with a stellar customer onboarding journey. Learn how banks can gain an edge by embracing digital technologies and building an onboarding journey focused on delivering the ultimate user experience to new clients.

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