The SaaS industry is one of the fastest-growing industries, and the annual growth rate of the SaaS industry is projected to surpass 17% in 2022. But despite its growth, most SaaS companies struggle to reach product adoption rate above 20%. With the ever-changing landscape of technology, it can be hard to keep up with the… Read More »
Imagine having the ability to see into your customers’ minds. Would you better understand what they want and how you can deliver it to be a leader in the industry? The answer is Customer Journey Mapping in banking! Customer journey mapping in banking is a technique to understand the journey that your customers go through… Read More »
Technology has been revolutionizing every passing day, and the trends for various industries have been evolving. Meanwhile, things have changed in the banking and finance industry too. It is important for brands to grow active users in BFSI. Nowadays, almost every user has a banking or finance app on their mobile phone that they use to… Read More »
Personal financial apps with Gamification have been a modern trend in the tech world for a few years now. According to Statista, investments in Gamification are estimated to cross the $11.94 billion market value by 2022, and the financial service sector is accelerating its adoption of digital technology to provide a better customer experience. Personal… Read More »
Fintech apps are revolutionizing the way people save, share, and borrow money. It’s no surprise that many of us are now managing our money through a mobile app rather than a bank branch. But there are a lot of challenges in fintech apps for product managers. According to Forbes, fintech attracted $100 billion in investments. There are… Read More »
Customer journey mapping in the Insurance industry is on the verge of significant transformation – Digital technologies are transforming multiple aspects of the financial insurance sector. Customer behavior is gradually changing, whether gathering information during the pre-purchase stage, comparing alternatives, or even the final purchase of insurance. Customers expect a simplified and streamlined omnichannel customer… Read More »