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Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar March 1, 2022

If you haven’t already heard of the DTC business model or D2C brands, then don’t worry — you probably already know what they are, and you’ve probably already shopped from a DTC brand before, too. The past decade in retail saw a monumental shift, one in which the shopping experience was more tailored to what… Read More »

Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar February 22, 2022

Think about the last time you went shopping. Just yesterday, I bought a panda-shaped coffee mug because it was adorable. The minute I saw it, I put it in my cart. No questions asked.  What motivates us to make a purchase? Why do we buy one product instead of another? And, how long before we… Read More »

Likitha A
Likitha A February 15, 2022

At Upshot.ai, we never stop improving our product. Hence, after every update, we go back to our drawing boards, add new features, and enhance existing ones. So, here we are, bringing a brand new update to one of the most popular gamification features – Trivia. What is Trivia? A trivia game includes asking participants questions… Read More »

Likitha A
Likitha A February 10, 2022

Gamification has outstanding potential when it comes to sales training. The sales force is an essential component of any organization, whether a product, company, or service business. When its sales team brings in new leads and closes the deals, the organization thrives. Hence, sales representatives should be well motivated and trained for their tasks and… Read More »

Likitha A
Likitha A February 1, 2022

Can we imagine our lives without this technology and social media? Social media has become a second life to all of us; predominantly, Millennials and Gen Z are entirely dependent on it. How often do you check your phone after uploading a picture online or after sending a connection request to that one person who inspires… Read More »

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Akshay Deogiri January 25, 2022

Undeniably targeted cohort-based lead nurturing followed by lead nurturing is of utmost importance for any business. The practice brings more visibility to your brand, making it credible in the consumer market.  Usually, businesses use Google Analytics to track their leads to know which channels generate the most leads. But the question is, which channels are… Read More »

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