In-app messaging templates enable you to onboard new users, explain new product features, gather feedback, and create engagement with your users. You can send in-app messages to not only those users who have opted for them as an essential communication channel but to your entire app audience.
An effective in-app notification will improve the user experience, user session time, increase conversions, and boost long-term retention.
Here are 6 In-app messaging templates that you can use, including copy and CTAs. Just copy/paste, customize according to your user segment, and you’re good to go!
1. Welcome Messages
Use welcome messages to assist users who launch your app for the first time. Use this message at the center of the page so users don’t miss it. Provide a short description and clear title that highlights your product’s value. Take advantage of images, gifs, and videos to draw attention. These In-app messaging templates are great to start a conversation with your user.
| Message | Hello [Name], welcome to the account. We are super excited to have you on board! |
| CTA | Let’s Start🚀 |
2. Feature Announcements
Leverage in-app announcements to share product updates and newly released features. This will help improve user engagement and drive feature adoption, which will, in turn, promote retention.
| Message | Good news! ✨We just launched a new feature: [add feature]. Now you can easily access the records. Click the button below for more information. |
| CTA | Explore Now |
3. Demos or tutorials
When you want users to understand how your product works, you can introduce them to new options and features they aren’t aware of. A demo of your product is the quickest way to get users to understand your product better and the value you’re offering to them.
| Message | Stay up to date with the demo, new features, and other updates for you. |
| CTA | Get a demo |
4. Profile Completion
Promote the perks of a completed profile and encourage users to take a minute to personalize their experience for higher customer engagement and retention.
| Message | Hey [Name], Congratulations on becoming a member.🙌 Before we move forward, could you please complete your profile to get personalized offers? |
| CTA | Complete now |
5. Alerts or Discounts
If you have a promotion that users can take advantage of at any time, such as a discount, an in-app message serves as a convenient reminder. Use personalized alerts and discounts to ensure users are informed about updates, policy changes, sales, etc. These in-app messaging templates are good for brand marketing.
| Message | Happy Birthday, [Name]! We’ve got a special surprise just for you. Use code [Name20] and get a 20% discount on upgrading your account.🎉 |
| CTA | Redeem now |
6. Feedback Surveys
Use surveys to understand how your users feel about your overall service or specific features. Prompt users to rate your app using in-app messages. You can also use NPS to gather feedback from your active users without making them leave your product.
| Message | ✨On a scale of 0-10, how likely are you to recommend our company to a friend or colleague? 0️⃣1️⃣2️⃣3️⃣4️⃣5️⃣6️⃣7️⃣8️⃣9️⃣🔟0-Very unlikely 10-Very likely |
| CTA | Submit |
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