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Likitha A
Likitha A January 23, 2024

Have you ever received an SMS that felt like it was meant just for you, offering exactly what you needed at the right moment? Ever wondered why certain text messages resonate deeply, prompting you to take immediate action while others go unnoticed? The magic lies in the precision of messaging – the art of crafting… Read More »

Srinivas Gurram
Srinivas Gurram January 19, 2024

We know the age-old debate between generic and personalized messaging continues to shape how businesses connect with their audiences. As a customer, what truly grabs your attention—generic, one-size-fits-all communication or the tailored and hyper-personalized approach that makes you feel seen and understood? In this era of unprecedented technological advancements and data-driven insights, it’s increasingly evident… Read More »

Architaa Pandey
Architaa Pandey January 18, 2024

These days, everyone’s hopping on the online banking bandwagon. Did you know a whopping 73% of people globally are checking their accounts online every month? And it’s not just about checking balances; nearly 40% of smartphone users are tapping their phones to pay in stores. Get this – by 2024, we’ll see over 3.6 billion… Read More »

Architaa Pandey
Architaa Pandey January 11, 2024

You’ve just discovered a new app for watching movies and shows. It promises a world of entertainment at your fingertips. Exciting, right? But what happens next? How does this app become your go-to for movie nights, or even fall out of favor?  This is the OTT app user lifecycle, a path filled with discovery, enjoyment,… Read More »

Likitha A
Likitha A January 10, 2024

Have you ever found yourself completely engrossed in a story, so much so that the world around you seems to fade away? It’s the power of storytelling, a timeless art that has captivated human hearts and minds for centuries.  But in today’s digital era, the art of storytelling is evolving. How does the fusion of… Read More »

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