What is In-app messaging? In-app messaging in 2021 is the communication users receive within the app when he or she is active on mobile or desktop. These messages support effective user onboarding, sharing relevant content at the right time, and presenting offers and discounts that convert faster. Difference between push notifications and in-app messages? Push… Read More »
Most companies understand customer engagement in a somewhat limited way, which prevents them from excelling at it. It is time that they revisited and refined their understanding of engagement to maximize their results. Many years ago, the great Leo Tolstoy said, “There are as many kinds of love as there are hearts.” I think it… Read More »