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rakesh bollampally June 11, 2020

    SITUATION
    Two Degrees makes meeting new people fun, and gives exclusive access to deals in the area
    based on who they know. The patented technology creates new relationships for the users using
    geo-location and phone contacts.
    To have a successful presence in the market, Two Degrees must make sure its users are sticking
    to their application and finding friends and their location based deals.
    BUSINESS GOALS
    • Create a strong user base who can find common
    friends in a given area basing the friends on Facebook
    and also explore local deals.
    • Be the #1 customer finder for local businesses.
    CHALLENGES
    There is a decline in the number of active users and this has to be addressed to keep the
    users abreast of their friends’ activity, and the new deals added.
    PRODUCT GOALS
    • Make two degrees as a go to place for connecting with
    friends, RSVP the deals and redeem them
    • Strong user engagement and consumer feedback at scale
    SOLUTION
    Two Degrees used spaced repetitions of sending push
    notification campaigns that has deals specific to a restaurant at a
    specific location.
    With a combination location, Title, emoticons, images and
    personalization, the campaigns were sent to the segments of
    audience with localised deals.
    • Hyper-segmentation engine
    • Push notifications & In-app messages
    • Personalization
    UPSHOT.AI FEATURES LEVERAGED
    RESULTS
    88% more Daily Active Users on the days of
    Push and In-app campaigns
    Jeff
    “Working with Upshot gave our business a leading edge
    when engaging our users in ways that would not have
    been possible otherwise. The platform is turnkey,
    affordable, and the service team has been extremely
    thoughtful, creative and ahead of the game!”
    Steven Fleisher
    Founder, CEO
    Two Degrees

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