SITUATION
Two Degrees makes meeting new people fun and gives exclusive access to deals in the area based on who they know. Thus, The patented technology creates new relationships for the users using geo-location and phone contacts.
Therefore, to have a successful presence in the market, Two Degrees must make sure its users are sticking to their application and finding friends and their location-based deals.
BUSINESS GOALS
- To create a strong user base who can find common friends in a given area basing the friends on Facebook and also explore local deals.
- Overall, Be the #1 customer finder for local businesses.
PRODUCT GOALS
- Firstly, Make two degrees as a go-to place for connecting with friends, RSVP the deals and redeem them.
- Strong user engagement and also consumer feedback at scale
CHALLENGES
There is a decline in the number of active users and this has to be addressed to keep the users abreast of their friends’ activity, and the new deals added.
SOLUTION
Two Degrees used spaced repetitions of sending push
notification campaigns that has deals specific to a restaurant at a
specific location.
With a combination location, Title, emoticons, images and
personalization, the campaigns were sent to the segments of
audience with localised deals.
RESULTS
88% more Daily Active Users on the days of Push and In-app campaigns
UPSHOT.AI FEATURES LEVERAGED RESULTS
- Hyper-segmentation engine
- Push notifications & In-app messages
- Personalization
CUSTOMER TESTIMONIALS:
“Working with Upshot gave our business a leading edge when engaging our users in ways that would not have been possible otherwise. The platform is turnkey, affordable, and the service team has been extremely thoughtful, creative and ahead of the game!”
Steven Fleisher
Founder, CEO
Two Degrees
Also read : ITC: Deep personalization boosted app user engagement
About Upshot.ai :
Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve their product adoption and conversions. Fortune 1000 companies such as GE, UHG, Puma, Sony, ITC, Tenet healthcare are using Upshot.ai and observed a massive increase in product adoption YoY increment in revenues.
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