Data is a rich source of information. A business that uses data to make decisions will always have an advantage over its competitors and will be able to make sound decisions when it comes to its running and management. However, collecting this data from various sources and digital touchpoints of your customers is not an easy task. This is where the Upshot.ai SDK comes in handy.
The Upshot.ai SDK tool helps businesses better understand and engage their customers by analyzing customer data and extracting useful information from this captured data. This article will discuss how to use Upshot.ai SDK to track customer behavior and strengthen their loyalty to your brand through customer engagement.
What is an SDK?
An SDK or Software Development Kit contains a collection of different software development tools in one installable package. As the name suggests, an SDK is a kit for developing software and can include APIs (or multiple APIs), IDEs, documentation, code samples, libraries, and other utilities.
SDKs boast of robust features and functionalities that reduce the complexity of developing programs and applications. SDKs are powerful tools used to develop new applications or enhance existing ones without spending too much time developing each tool from scratch since they include a variety of utilities.
There are various SDK types, but the most commonly used are iOS SDKs, Android SDKs, and Website SDKs. The types are almost always created using the SDK language that aligns with the platform’s language. As such, some SDKs need to be specific to certain software platforms. For example, apps for iOS systems need to be developed using iOS SDKs.
How does an SDK work?
An SDK has a tool kit of resources and helpers designed according to a specific use case to create an application from (almost) the start. Consider the SDK as a toolbox containing a hammer, nails, a drill, gloves, and other work tools. With these tools, you can build things like a piece of furniture or complex projects like a house. An SDK essentially acts as a toolbox for software developers. But instead of hammers and nails, it contains APIs, IDEs, and other essential tools.
Suppose you want a way to share text or images from your app directly into Instagram. Instead of building the code from scratch, your developer could start by checking out Meta’s Android SDK toolkit to find code that works for an Android device. It speeds up deployment by not needing to code from scratch. You provide the same efficiency to other developers when you build an SDK that they can use to bridge your product with their apps.
SDKs contain all the vital technical elements that developers can use and integrate into their apps, such as libraries, run-time and development environments, debuggers or compilers, or other testing or analysis tools. SDKs are designed for specific platforms or programming languages. They also are used to improve developer-created mobile app functionality, to show advertisements in apps or as an analytics system, or to manage push notifications.
How will a mobile SDK help and benefit your brand?
Capturing app analytics using Mobile SDKs is an important function running in an app’s background. It boosts your marketing endeavors by allowing you to engage and satisfy your customers. Mobile SDKs can capture the application users’ data and provide real-time data to app marketers, enabling them to analyze users acquired through different channels and optimize user acquisition channels and methods. It also helps them to understand why the users abandon the app and helps them to rectify their errors.
To gain effective app engagement, it is crucial to have a long list of loyal customers using your app frequently. Mobile SDKs help in capturing the customer data inside the application and provide you with exact data on why and when customers deleted or stopped using your app. This information can help you solve the app errors at ground level and win your customer back.
An ample number of online apps compete for popularity and customer visibility. However, in this competitive environment, there is also a need to focus on the returns on investment apart from popularity and visibility. The app analytics driven from the mobile SDKs helps you drive the ROI by getting high customer returns. Hence, by gaining a deep insight using application analytics, one can understand the behavior and need of customers to enhance app value.
How can you integrate Upshot.ai SDK to benefit your product?
Upshot.ai SDK is a feature-rich mobile SDK that helps gain insights, track goals, strategize, and optimize marketing campaigns. Upshot.ai is a customer engagement platform that provides the functionality to integrate app analytics and marketing tools.
The platform helps customers increase user engagement in the following ways:
- Track user actions and analyze how people use the product.
- Segment the users based on their actions and run targeted campaigns according to these segments.
- Analyze each campaign to comprehend its effect on user engagement and business metrics.
Platform features
- Upshot.ai’s dashboard delivers the functionality to segment users based on their actions and profile properties, run targeted campaigns to these segments, and analyzes each campaign’s performance.
- With Upshot.ai’s mobile SDKs, we can run different campaigns, such as launching micro surveys to capture customer feedback and running trivia and mini-games to engage, reward, and retain users.
- SDKs track users’ actions within websites and mobile apps. Upshot.ai’s mobile SDKs also allow personalizing apps by giving customers access to user profile data.
- APIs push user profiles or event data from any source to Upshot.ai using Upshot.ai mobile SDKs as a bridge between the application and the Upshot.ai platform.
Core features of the Upshot.ai SDK
#1 Identifying Users
After integrating Upshot.ai’s Mobile SDK, a user profile can be created for each person who launches the app or visits your website. The Upshot.ai user profile has a set of default fields, such as device, location, first name, email, and phone. You can extend the default user profile data model by adding custom fields specific to your business.
#2 Usage & Behaviour Tracking
Information about any user-performed action on the application can be sent from the app to Upshot.ai using predefined methods available in the Upshot.ai mobile SDK. Upshot.ai SDK tracks the actions that users perform in your app or website as “Events,” such as a “user listening to a song,” “viewing a product,” or “making a purchase.” These “events” can be anonymous or associated with a user profile/user identity.
Some of these events are:
- Regular events are user-performed events on the website, such as action click buttons.
- Timed events help you track the amount of time a user takes to complete an action.
- Session events help you track a user’s time on the website in one sitting. A new session is created every 30 minutes.
- Page views help you track the user flow within the website, i.e., the page-to-page navigation.
#3 User Engagement
- User Targeting
Upshot.ai platform allows customers to create segments or rules, which define a group of users whose user profile properties or actions match a set of criteria you have defined. Once you have created a target, you can initiate campaigns for those users and create reports to analyze them.
- Campaign Delivery
Using the Upshot.ai platform, you can create campaigns to communicate with your users at scale. Upshot.ai offers 13 different messaging channels to reach your users on the optimal channel, and these campaigns can be run on the end users’ application using Upshot.ai mobile SDK. It also allows the customer to customize the content inside the popups triggered via campaigns to align with the application UI and create theme-based campaigns.
- Delivery Tags
Tags act as a reference for specific website pages. They help you create and display the campaign on the tagged page.
#4 Campaigns
Upshot SDKs deliver the campaign content ONLY to the identified target of users. The target can be a segment or a live rule evaluated in near real-time on the user’s device by the Upshot.ai SDK. The Upshot.ai SDK presents the campaign content as designed on the Upshot.ai dashboard. Since the Upshot.ai toolbox contains a lot of utilities, you will not have to rebuild all of them from scratch for your app. Instead, your focus stays on building your core app functionality.
Conclusion
SDK is a set of tools needed to provide unique features to improve the user experience of mobile apps. SDK components allow developers to add features visible to the end-users and collect different types of data, such as usage data, location data, behavioral data, etc., that help improve user experience.
It is extremely crucial to capture and analyze user data in real time and then show them personalized products and services. This is where the Upshot.ai SDK comes into the picture to help your app better understand its customer and cater to their needs.
The Upshot.ai Advantage
Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve product adoption and conversions.
With Upshot.ai, banks, Insurance, and FinTech firms can enhance their digital experiences with pre-built gamification features. It can provide personalized insights, actionable recommendations, and contextual nudges designed to deepen its relationship with its users.
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