Octalysis is an award-winning gamification framework created by the Gamification guru, Yu-kai Chou. This framework lays out the structure for analyzing the driving forces behind human motivation. It is the process of applying the core behavior drives that motivate a user to complete a task efficiently through an interactive experience.
The Octalysis framework is used in various industries to increase user engagement, ROI and motivation.
“Games are the only force in the known universe that can get people to take actions against their self-interest, predictably, without applying force.” Gabe Zichermann Most people, regardless of their age, love games. Primarily, Millennials and Gen Z are hooked to gamified content that is easily consumable, visually appealing, and highly addictive. Gaming taps into… Read More »
When the pandemic began, the usage of digital wallets surged to 83%, and pundits projected the fintech industry would be worth over $10 trillion a year by 2025 (TelecomTV, 2021). The Covid-19 crisis and the social distancing norms have shifted many traditional bankers to opt for digital transactions, and few companies went ahead of their… Read More »
User onboarding is all about sending users a welcome message, nurturing them to use and adapt to the product features. At the onboarding stage, there are specific goals of engagement and the messaging changes for each one of them. Welcome messages can be of various types. Here are a few welcome messages to spice up the user… Read More »
It’s tempting to think of user acquisition as the most crucial statistic for evaluating mobile app success, but even high download rates aren’t worth much without active users. Brands are ready to spend a lot of money to get users, but this is just the start. The value comes from retaining and app user engagement.… Read More »
The term gamification had come a long way since 2003, when it had a mere presence. And as we all can see, years later, gamification is everywhere. Gamification has a variety of titles, ranging from behavioral design to engagement-focused experience. It is the practice of applying game design features and ideas to non-game situations. In… Read More »