Customer Engagement

In today’s digital world, ‘customer engagement’ has achieved a very prominent spot, especially in the insurance sector. We can instantly relate customer engagement to Amazon for providing a unique and hassle-free experience to customers,

Ravi Vaka | Apr 29, 2021

We are living in a world of instant gratification. As the internet speeds get better, the more impatient we become. Being able to get everything at the cost of a few clicks and quick scrolls,

Ravi Vaka | Apr 22, 2021

First thing first, before moving to the ways to improve, let’s understand the terms renewal rate, premium, and sales enablement, before diving into insurance renewals, sales enablement

Upshot.ai Team | Apr 21, 2021

Owing to security concerns, the banking industry has been extremely cautious of new implementations and process changes. Risks associated with new technology adoptions have kept many bankers at bay,

Ravi Vaka | Mar 25, 2021

Customer engagement is a measure of business interaction with its customers on a variety of channels across touchpoints. Superior customer engagement leads to strong customer relationships and business growth.

Upshot.ai Team | Mar 22, 2021

The remarkable year which was 2020 brought about a number of key changes. Among other things, we became cautious about our surroundings and started to appreciate the little things and actions around us

Ravi Vaka | Mar 15, 2021

Customer behavior across industries is changing due to technological advances. With changing times, customer expectations, especially from the insurance industry, have evolved and compelled insurers to revamp their product and services.

Ravi Vaka | Feb 24, 2021

In recent years user engagement has been the core of marketing and business activities. More money is being invested in improving user experiences than any marketing channel

Ravi Vaka | Feb 15, 2021

Everything is around smartphones in today’s world, primarily using mobile applications, whether it can be booking a doctor’s appointment or ordering some delicious food

Upshot.ai Team | Nov 27, 2020

User engagement measures if users find value in your product. User engagement can be a combination of various activities, such as downloads, signup, clicks, share, and more

Ravi Vaka | Sep 22, 2020

As a marketer, growth hacker, or product owner, you’re under tremendous pressure to hit your revenue/growth KPIs. It's a tough job even during regular times, but under COVID-19, it can get insanely hard. To engage customers is even more challenging but not impossible

Krishna Chaitanya Swarna | Jun 22, 2020

Traditional sales funnels are based on the typical AIDA (Awareness - Interest - Decision - Action) model of buying behavior.  Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey.

Abhinandan Ghosal | May 19, 2020