People are always attached to their phones, and it’s almost like an extra limb now while cooking, eating, writing, and even relaxing. They are always on their phones. Research says that people spend a whopping 80% of their smartphone time on specific apps! So, how do you get new users hooked and keep the old… Read More »
Customer Engagement vs. Customer Satisfaction. This question has plagued the minds of app owners and marketers for a long time. While customer satisfaction is the top priority of all product owners, it is customer engagement that actually defines how much users like using your product. Customer satisfaction has been a widely discussed topic in the… Read More »
Mobile app engagement starts when you build your app and continues throughout the product lifecycle through ongoing customer engagement. The journey involves adding engagement elements into the design and coding process, customer influence in the development, launching, and maintenance phases, measuring the success of your app, servicing users over time, and encouraging repeat usage. Whether… Read More »
Ramadan is the holy month filled with the spirit of togetherness, faith, and determination. It is also the best time to make everyone around you feel happy and loved. Family, friends, and, most importantly, your customers! This month gives all app marketers and owners an excellent opportunity to deliver delightful and valuable experiences. It also… Read More »
Covid-19 brought about a shift in people’s digital experiences, where in-person health visits presented more risks than benefits to patients. People turned to online consultations and health check-ups, and the HealthTech industry saw an unprecedented boom. Even after vaccines became available, people depended on digital healthcare for various preventative and lifestyle-related services, chronic disease management,… Read More »
In recent years, there has been a significant surge in the popularity of EdTech platforms. As digitalization continues to advance rapidly, the global EdTech industry is expected to reach an estimated $181 billion by 2025 with a CAGR of 16%. However, despite this exponential growth, enhancing learning engagement and reducing churn rates remain significant challenges… Read More »