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Ravi Vaka May 13, 2021

What is In-app messaging? In-app messaging is the communication users receive within the app when he or she is active on mobile or desktop. These messages support effective user onboarding, sharing relevant content at the right time, and present offers and discounts that convert faster. Difference between push notifications and in-app messages? Push notifications are… Read More »

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Ravi Vaka May 13, 2021

Conversion rate is a measure of business performance in many industries. Thus, no matter what strategy you adopt, the ultimate goal is to increase your conversion rate. But today, with many new brands popping up every single day, how can a business still improve its user conversion rate with ease? So, if we have to… Read More »

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Ravi Vaka April 28, 2021

Remember the old video game called Pac-Man? The idea was to eat as many treats before getting hunted down. You also needed to be the last Pac-Man standing, and to be able to achieve that, you were supposed to know your way around the maze. Most players would spend hours trying to outrun the ghosts,… Read More »

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Ravi Vaka March 25, 2021

Owing to security concerns, the banking industry has been extremely cautious of new implementations and process changes. Risks associated with new technology adoptions have kept many bankers at bay, and this inertia has resulted in them being left behind in the race for digital transformation. However, user engagement strategies have significantly impacted many domains, and… Read More »

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Ravi Vaka March 15, 2021

Demand for Streamlined processes in the Insurance industry The remarkable year which was 2020, brought about a number of key changes. Among other things, we became cautious about our surroundings and started to appreciate the little things and actions around us. For businesses, the pandemic was an eye-opener. They started to reevaluate the existing supply chains… Read More »

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