Customer Engagement

Product owners and marketers prioritize one key metric principally above all - Engagement! Although engagement is a blanket term that means building lasting relationships with customers and driving business success,

Likitha A | May 04, 2023

Customer Engagement vs. Customer Satisfaction. This question has plagued the minds of app owners and marketers for a long time. While customer satisfaction is the top priority of all product owners,

Srinivas Gurram | Apr 11, 2023

Mobile apps have taken the world by storm; now, it's almost impossible to imagine our world without them. Today we have an app for almost everything - be it playing games,

Shehnaz Abdul Jabbar | Dec 27, 2022

Are you, like me, also a binge-watcher? Are you someone who loves logging in to your Netflix or Amazon Prime account and looking for the latest trending show or movie to watch?

Architaa Pandey | Nov 08, 2022

Over the past decade, we have seen a significant rise in the use of digital agriculture. Agritech is a massive step toward more productive farming

Srinivas Gurram | Aug 25, 2022

User engagement is the foundation for your healthcare app. It's no secret that user engagement is the lifeblood of app development. If you want your users to use the system and ensure it will deliver value,

Kaustuv Dwivedi | Jul 26, 2022

With the advancement of digital technology, the EdTech industry has been growing steadily over the past few years. The unprecedented COVID-19 resulted in a sudden growth in online learning and became the major driver of EdTech development

Srinivas Gurram | Jun 21, 2022

As the number of applications continues to grow for consumers, it becomes difficult for companies to acquire and retain users. Mobile users want an easy and fast experience yet powerful and engaging enough to satisfy their needs

Srinivas Gurram | May 24, 2022

Technology has been revolutionizing every passing day, and the trends for various industries have been evolving. Meanwhile, things have changed in the banking and finance industry too

Shehnaz Abdul Jabbar | May 10, 2022

Customer engagement in banking is not something we do for fun. Even as adults, we still find ourselves stuck in the world of numbers and compound interests

Shehnaz Abdul Jabbar | Apr 14, 2022

Shehnaz Abdul Jabbar | Apr 07, 2022

The insurance industry is not exactly associated with the most positive emotions from the customer's point of view. It is generally considered a "low-touch" industry,

Shehnaz Abdul Jabbar | Mar 22, 2022