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Ravi Vaka August 26, 2021

80% of shoppers are more likely to buy from a company that offers personalized experiences (Epsilon). That’s a significant percentage of users, isn’t it? Personalization is all about facilitating how well brands build in-person conversations with the end-user. We often see brands asking a couple of questions while using an app for the first time,… Read More »

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Ravi Vaka August 17, 2021

The term gamification has come a long way since 2003 when it had a mere presence. And as we all can see, years later, gamification is everywhere.Gamification has a variety of titles, ranging from behavioral design to engagement-focused experience. It is the practice of applying game design features and ideas to non-game situations. In other… Read More »

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Ravi Vaka August 5, 2021

Someone rightly said, “The most successful people are those who are good at Plan B.” In many instances in real life, we tend to believe one way is the right choice, and when it fails, we choose plan B. But what really matter is the success we achieve down the lane irrespective of the path… Read More »

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Ravi Vaka August 2, 2021

To engage is to interact with the users. But sometimes, conversations become obsolete and one-sided where the users ignore any sort of communications from the brand. That is the situation when businesses need to re-engage mobile app users more cautiously. So, figuring out why the users were silent based on their behavior is half the battle.… Read More »

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Ravi Vaka July 26, 2021

Today, most companies have ventured into the subscription economy for survival. To engage users in the right way is making huge money by amplifying the subscription rate. But to engage and to annoy are two different poles. Often companies annoy their users to the point where they opt-out or churn. So how not to be… Read More »

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Ravi Vaka July 15, 2021

Visitors looking for SaaS products are the ideal audience that visits your website or demo as part of sales or marketing efforts. SaaS is a crowded space; a single customer explores multiple SaaS companies before they finalize the deal. With low switching costs, switching to a new vendor is as simple as plug-and-play. So, how… Read More »

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