The digital landscape has transformed so much that there are reasonably a lot of theories and strategies around what is best for customers and their experiences. But there is no one size that fits all in this case. Hence, creating a product with a customer-centric mindset will lead to a great product experience. Understanding your… Read More »
User engagement. This quote perfectly describes the situation of a new app in AppStore. Extensive marketing and advertising can finally lead to an app download, but then again, what matters is how long the app can enjoy the privilege of the top 10 apps that the users can’t get rid of. So, what is the… Read More »
Users tend to buy products assuming that the product meets certain business needs in the right way. Thus users onboard with certain expectations. On the other hand, the product has everything that the user needs but the first-time user often has a hard time finding the value in the product. That is exactly what a… Read More »
It’s tempting to think of user acquisition as the most crucial statistic for evaluating mobile app success, but even high download rates aren’t worth much without active users. Brands are ready to spend a lot of money to get users, but this is just the start. The value comes from retaining and engaging individuals once… Read More »
Creating a lasting first impression in banking starts with a stellar customer onboarding journey. Learn how banks can gain an edge by embracing digital technologies and building an onboarding journey focused on delivering the ultimate user experience to new clients.
An effective user onboarding process has a lot of benefits. Like any other business strategy, user onboarding has its own set of advantages. Often business owners want every new implementation and strategy to solve a few pressing problems related to user engagement or conversion. From that perspective here are the five such business queries that… Read More »