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Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar March 1, 2022

If you haven’t already heard of the DTC business model or D2C brands then don’t worry — you probably already know what they are, and you’ve probably already shopped from a DTC brand before, too. The past decade in retail saw a monumental shift, the one in which the shopping experience was more tailored to… Read More »

Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar February 22, 2022

Think about the last time you went shopping. Just yesterday, I bought a panda-shaped coffee mug because it was adorable. The minute I saw it, I put it in my cart. No questions asked.  What motivates us to make a purchase? Why do we buy one product instead of another? And, how long before we… Read More »

Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar December 16, 2021

Octalysis is an award-winning gamification framework created by the Gamification guru, Yu-kai Chou. This framework lays out the structure for analyzing the driving forces behind human motivation. It is the process of applying the core behavior drives that motivate a user to complete a task efficiently through an interactive experience.
The Octalysis framework is used in various industries to increase user engagement, ROI and motivation.

Likitha A
Likitha A October 21, 2021

The digital landscape has transformed so much that there are reasonably a lot of theories and strategies around what is best for customers and their experiences. But there is no one size that fits all in this case. Hence, creating a product with a customer-centric mindset will lead to a great product experience. Understanding your… Read More »

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Ravi Vaka October 6, 2021

User engagement. This quote perfectly describes the situation of a new app in AppStore. Extensive marketing and advertising can finally lead to an app download, but then again, what matters is how long the app can enjoy the privilege of the top 10 apps that the users can’t get rid of. So, what is the… Read More »

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