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Architaa Pandey
Architaa Pandey July 20, 2023

Digital transformation has dramatically reshaped the Banking, Financial Services, and Insurance (BFSI) sector. Technological advancements, changing regulations, and shifting customer expectations have set the stage for a revolution in how these companies conduct business. Amid this sea of change, one constant remains – the importance of customer engagement. Strong customer engagement strategies can be the… Read More »

Likitha A
Likitha A July 11, 2023

Short Message Services (SMS), or simply put, text messages, have transformed the way we communicate. Can we imagine our lives without text messages? Imagine not being able to quickly connect with coworkers and friends on the go or receive timely updates or important notes. SMS has become an integral part of our personal and professional… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi July 6, 2023

Software as a Service (SaaS) has revolutionized how businesses operate today. SaaS products allow companies to access robust software solutions over the Internet without requiring extensive infrastructure or upfront capital costs.  However, while this model provides numerous advantages, it has unique challenges, especially regarding product engagement. With SaaS, the customer’s relationship with the product is… Read More »

Architaa Pandey
Architaa Pandey July 4, 2023

In the digital era that we live in today, the lines between personal and professional communication are increasingly blurred, leading to the emergence of platforms that cater to both with equal flair. WhatsApp is one such titan, conquering the world one message at a time. What if we told you that this messaging giant has… Read More »

Srinivas Gurram
Srinivas Gurram June 28, 2023

Did you know that there are an estimated 12 million – 24 million eCommerce sites across the globe? And the numbers keep growing, with more being created every single day.  The success of eCommerce stores is tied to their ability to engage and retain customers. In this fast-paced digital landscape, where countless options are a… Read More »

Likitha A
Likitha A June 6, 2023

Mobile apps have become integral to our lives, and the healthcare industry is no exception. Healthcare apps empower individuals to take control of their well-being, providing a wealth of resources and services at their fingertips.  Amidst this digital revolution, in-app messaging has become a powerful tool for healthcare providers to engage and connect with their… Read More »

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