Direct-to-Consumer(D2C) marketing has been on the rise for the last few years, especially during the pandemic when online purchases replaced traditional in-person purchases. A study by Statista shows that D2C sales are predicted to exceed $213 billion in the US and $80 billion in India by 2024. Due to the stiff online competition, D2C and… Read More »
Keeping customers close to your travel and hospitality apps in 2022 is the holy grail for travel marketers worldwide. It is due to increased competition and the industry being on the cusp of a new golden age. It is well-known that customer retention is easier and cheaper than customer acquisition. Over the next decade, travel… Read More »
The travel industry is one of the most competitive, fast-paced, and dynamic industries. It continues to emerge from rough years with almost $613 billion in bookings in 2021. The jet setters are returning to the idea of traveling again. How can travel brands begin to rebuild deep customer relationships to rebound in 2022 and beyond?… Read More »
No matter what type of business you’re in, segmenting your customer base to reach the right people is a very important step for any business to succeed. You need to make customers feel that you understand their needs and wants, helping them build trust in your brand. Segmentation is one of the most powerful tools… Read More »
Upshot.ai is a new-age customer engagement and gamification platform built with the mission to help brands worldwide understand, engage, and effortlessly build lasting relationships with customers. We’re impressed at what our team has accomplished with a commitment to constant evolution and passion for delivering exceptional experiences for our customers. And now that the work is… Read More »
The pandemic has begun to ease up, and the travel industry is seeing a rise in the number of people who feel safe enough to travel. But now, with many travel apps available to the user, it is becoming increasingly complex and vital for app-based travel businesses to attract and retain their customers. Having excellent… Read More »