Blog

Traditional sales funnels are based on the typical AIDA (Awareness - Interest - Decision - Action) model of buying behavior.  Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey.

Abhinandan Ghosal | May 19, 2020

An organization's DNA is the fundamental and unique traits or qualities that determine its identity and ability to execute its strategy. As more and more products are emerging in the market, the competition is also increasing

Srishti Verma | May 12, 2020

Ravi Vaka | Apr 09, 2020

The COVID-19 pandemic has got users cooped up inside their homes for the next few days. As the virus continues to spread, facilities around the world are being quarantined

Varun Maheshwari | Apr 08, 2020

We all know the recession is on the cards, and we will all go to offices knowing clearly that no one knows what future is beholding for all of us. At least everyone agrees that the corporate world will take the opportunity to put cost-cutting measures as a top priority for the next few quarters, if not years

Arun Konathala | Apr 06, 2020

Most companies understand customer engagement in a somewhat limited way, which prevents them from excelling at it. It is time that they revisited and refined their understanding of engagement to maximize their results

Krishna Chaitanya Swarna | Nov 22, 2018

The dream is to get customers to do what you want. Isn’t it? Aren’t we all trying to do this ultimately? Influencing consumer behavior could be making them buy our product, register on our website or simply push the door and enter our retail store

saloni | Mar 14, 2018

Sowmya Tirumanisetti | Jun 28, 2016

Building an excellent application is one thing; engagement and retention are another. According to Appiterate, “annoying notifications” is the most significant reason users uninstall an application

saloni | Jun 14, 2016

The Mobile App ecosystem is maturing and becoming increasingly complex. To succeed, beyond a killer product and discoverability, a plan is needed for the user’s journey after install

narendra peesapati | May 06, 2016

As individuals, everyone has ideas they wish to turn into businesses. With more than a million B2C applications in the mobile app stores, we know individuals have invested in their statements to transform them into overwhelming applications that can change the way we live

saloni | Apr 25, 2016