Blog

Massive Online Sales (OMOS) events, like Black Friday, Cyber Monday, and holiday sales, offer businesses incredible opportunities to boost revenue and attract new customers.

Likitha A | Dec 12, 2024

The start of a new year is the perfect time to revamp your email marketing strategy and set the stage for success As we leave the holiday season behind, what are the innovative ways to engage your subscribers?

Likitha A | Dec 10, 2024

The festive season of Christmas is not just a time of joy and celebration; it's a golden opportunity for businesses to connect with their customers in a more meaningful way

Architaa Pandey | Dec 05, 2024

'Tis the season to be savvy! In the fast-paced world of digital marketing, last-minute campaigns are not only possible but can also be incredibly successful with the right strategy

Likitha A | Dec 04, 2024

It’s the most wonderful time of the year! And it is here already! Christmas is also a wonderful time for businesses worldwide. It is one of the biggest spending periods globally,

Architaa Pandey | Dec 04, 2024

What if I told you that every email you send will be a star of your show? The magic in planning a good email marketing journey is the value, connections, and people leaving excitedly looking for more.

Manisha Kumari | Dec 03, 2024

In today’s competitive marketplace, traditional demographic segmentation based on age, income, or location no longer provides the complete picture of consumer behavior.

Kaustuv Dwivedi | Nov 28, 2024

Imagine if Black Friday and Cyber Monday, the grand finale of the retail world's most exhilarating and frenetic time, were just the opening chapters of an ongoing story with your customers

Architaa Pandey | Nov 26, 2024

What prompts us to open an email: a personalized or generic subject line? Personalization has become an essential marketing strategy for engaging customers effectively.

Srinivas Gurram | Nov 21, 2024

Imagine knowing precisely how your customers behave, what motivates them to purchase your product and tailoring your marketing efforts to suit their needs best

Vibhor Dubey | Nov 14, 2024

Knowing what makes a "good app session" and how to measure it can be a game-changer. It can help you understand not only how users interact with your app but also how engaged they really are.

Likitha A | Nov 12, 2024

Have you ever wondered what compels you to open an email? Is it the catchy headline that grabs your attention, the personalized content that speaks directly to you, or the timing of the email?

Srinivas Gurram | Nov 07, 2024