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Ravi Vaka January 27, 2021

Customer churn is the most important aspect to watch out for. Each business deals with it differently; some immediately start acquisition campaigns to acquire new users and replace the loss. Others will analyze the situation/data, why users are leaving the application, and prevent it by implementing user retention strategies. Before explaining strategies to reduce customer… Read More »

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Ravi Vaka January 15, 2021

Mobile app metrics tell you about your app’s performance and keep you informed of the retention, engagement, conversion, and revenue generation performances. Even though there is an indefinite number of metrics you can track, here are the top 5 mobile app metrics that you should consider monitoring in 2021 for your product success. 1. Adoption… Read More »

Upshot.ai Team
Upshot.ai Team December 9, 2020

One of the important metrics investors look for is the break-even point for any business to prosper, i.e., when an investment will start generating a positive return. That is the idea behind Customer Lifetime Value (CLV, LTC, CLTV).  Many businesses focus on the resources needed to attract new customers, which is an investment made to… Read More »

Santhosh Kalvakolanu
Santhosh Kalvakolanu November 12, 2020

Let’s assume that your acquisition campaigns paid off, and you got high download rates for your app. But what happens if most of these users are dormant users or the churn rate is very high? Now you will essentially think about active users and how to convert the dormant users to active users. Here’s where… Read More »

Srishti Verma
Srishti Verma October 22, 2020

User onboarding is the first point of contact with the new user when they download your product. It is a brief walkthrough that demonstrates how to use the app to the users.  The purpose of user-onboarding is to promote user activation and retention. User activation means users understand the app features and how to use… Read More »

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