Customer retention analytics is one of the top reasons to choose omnichannel user engagement tools for a competitive advantage. There is much to do with user analysis defending product-market fit and market proposition with the available trends for a particular timeline. On the other hand, customer retention is a trending topic in any discussion forum.… Read More »
Having a website or app is pretty much similar to owning or managing a store. Your app has to be seamless in terms of experience, and from time to time, you will have to map a customer’s journey to make a sale. For SaaS companies with churn rates as high as 10 percent, it is… Read More »
We are living in a world of instant gratification. As the internet speeds get better, the more impatient we become. Being able to get everything at the cost of a few clicks and quick scrolls, users have developed a fascination with instantly getting everything at their fingertips. So, how can retail businesses thrive in this… Read More »
Customer churn is the most important aspect to watch out for. Each business deals with it differently; some immediately start acquisition campaigns to acquire new users and replace the loss. Others will analyze the situation/data, why users are leaving the application, and prevent it by implementing user retention strategies. Before explaining strategies to reduce customer… Read More »
Mobile app metrics tell you about your app’s performance and keep you informed of the retention, engagement, conversion, and revenue generation performances. Even though there is an indefinite number of metrics you can track, here are the top 5 mobile app metrics that you should consider monitoring in 2021 for your product success. 1. Adoption… Read More »
One of the important metrics investors look for is the break-even point for any business to prosper, i.e., when an investment will start generating a positive return. That is the idea behind Customer Lifetime Value (CLV, LTC, CLTV). Many businesses focus on the resources needed to attract new customers, which is an investment made to… Read More »