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Upshot.ai Team
Upshot.ai Team December 9, 2020

One of the important metrics investors look for is the break-even point for any business to prosper, i.e., when an investment will start generating a positive return. That is the idea behind Customer Lifetime Value (CLV, LTC, CLTV).  Many businesses focus on the resources needed to attract new customers, which is an investment made to… Read More »

Santhosh Kalvakolanu
Santhosh Kalvakolanu November 12, 2020

Let’s assume that your acquisition campaigns paid off, and you got high download rates for your app. But what happens if most of these users are dormant users or the churn rate is very high? Now you will essentially think about active users and how to convert the dormant users to active users. Here’s where… Read More »

Srishti Verma
Srishti Verma October 22, 2020

User onboarding is the first point of contact with the new user when they download your product. It is a brief walkthrough that demonstrates how to use the app to the users.  The purpose of user-onboarding is to promote user activation and retention. User activation means users understand the app features and how to use… Read More »

Srishti Verma
Srishti Verma October 14, 2020

Mapping a user journey provides app owners and marketers with critical insights into how to optimize the user experience and eliminate pain points throughout the app. Therefore, this guide discusses how to map user journeys and some of the best practices to monitor and optimize user behavior. Firstly, let’s understand what a user journey is:… Read More »

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Ravi Vaka September 22, 2020

In-App Surveys Ratings Push Notifications In-App messages Tutorials Screen tips Badges Emails Minigames Leaderboards User engagement measures if users find value in your product. User engagement can be a combination of various activities, such as downloads, signup, clicks, share, and more. Often the definition of engaged users varies from product to product, but the foundation… Read More »

Upshot.ai Team
Upshot.ai Team June 11, 2020

SITUATION Two Degrees makes meeting new people fun and gives exclusive access to deals in the area based on who they know. Thus, The patented technology creates new relationships for the users using geo-location and phone contacts.Therefore, to have a successful presence in the market, Two Degrees must make sure its users are sticking to… Read More »

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