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Kaustuv Dwivedi
Kaustuv Dwivedi November 1, 2022

It’s that time of year again when everyone wants to shop online and make the most of the blockbuster deals. It is the most profitable time of the year for eCommerce brands as eCommerce sales skyrocket, and so it is the perfect time for your eCommerce brand to gear up and get a head start… Read More »

Likitha A
Likitha A October 6, 2022

Banks have discarded many traditional barriers during the pandemic to scale and adopt the technology. While the pandemic sped up the digitization of the banking sector, it has also increased customer expectations exceptionally.  With so many banking apps available in the market, customers today expect an engaging, personalized, and seamless experience.  But let’s face it,… Read More »

Architaa Pandey
Architaa Pandey September 27, 2022

Keeping customers close to your travel and hospitality apps in 2022 is the holy grail for travel marketers worldwide. It is due to increased competition and the industry being on the cusp of a new golden age. It is well-known that customer retention is easier and cheaper than customer acquisition. Over the next decade, travel… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi August 16, 2022

Are you wondering why customer retention is important? And how does customer acquisition work? I will help shed some light on the subject. But before we dive in, let’s first define what customer retention and customer acquisition are. Customer retention is the process of retaining existing customers and keeping them happy. Customer acquisition is the… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi August 5, 2022

Who hasn’t ever wanted to speak to and engage with their ideal customer? We’ve all heard personalized marketing is essential in building trust and closing sales, but how does it all work when you’re doing it? Personalization is a trendy word in marketing. Companies are seeking to personalize their marketing efforts for several reasons. This… Read More »

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