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One of the greatest advances of technology today is the invention of mobile apps which made our lives incredibly simple and hassle-free. Whether it's for work or play, we all rely on our phones to take

Kaustuv Dwivedi | Jul 08, 2025

2025 is the age of customer delight, where businesses aren't just selling products or services but incredible experiences! If you've found your way here

Architaa Pandey | Jul 01, 2025

Knowing what makes a "good app session" and how to measure it can be a game-changer. It can help you understand not only how users interact with your app but also how engaged they really are.

Likitha A | Nov 12, 2024

User stickiness is the difference between an app that fades into the background and one that becomes an indispensable part of your users’ daily routine.

Architaa Pandey | Oct 24, 2024

Launching a product is only half the battle. The real challenge is ensuring that your audience adopts and sticks with it.

Likitha A | Oct 22, 2024

As 2024 unfolds, the app monetization landscape is shifting dramatically, creating new pathways and possibilities for developers. As the competition intensifies, understanding and implementing innovative monetization strategies becomes crucial for those looking to capitalize on their free apps.

Kaustuv Dwivedi | Aug 01, 2024

Why do some products become a part of our daily lives while others fail to make an impact? What makes users choose one app over countless others offering similar services? At the heart of these questions lies the crucial role...

Likitha A | Jul 23, 2024

Did you know that companies that excel at customer journeys see a greater return on marketing investment and a 10x increase in customer satisfaction? Imagine a world...

Architaa Pandey | Jul 18, 2024

Imagine you're settling in after a long day when your phone buzzes with a notification. It's from your favorite food delivery app, and instead of the usual promotion...

Srinivas Gurram | Jul 16, 2024

Thanks to various tools and new ones joining the fray every so often, marketers are better equipped than ever in this digital era.

Vibhor Dubey | Jun 27, 2024

Be it a business or daily-life, getting clear feedback is the only way to improve. You can only expect to see substantial growth...

Vibhor Dubey | Jun 19, 2024

Did you know that companies with a strong product adoption strategy see a 35% increase in user retention within the first year?...

Architaa Pandey | Jun 13, 2024