Millions of apps are lying in Google Play Store and App Store with tremendous sunk costs, yet over half of the users download 0 apps per month. Even if they do, the engagement is relatively low. But that has not always been the case with websites. Users visiting your website are likely there for the… Read More »
Push notifications have become an integral part of modern communication strategies, serving as a direct and effective means to engage with users and deliver timely information. As technology advances and user expectations evolve, businesses must stay updated with the latest trends and updates in push notifications. The global push notifications software market is expected to… Read More »
In today’s digital age, businesses constantly seek ways to engage with their customers and enhance their overall experience. Two popular methods for customer engagement are push notifications and emails. Both methods allow businesses to connect with their customers in real-time, but which is more effective? Push notifications and emails have their strengths and weaknesses, and… Read More »
Covid-19 brought about a shift in people’s digital experiences, where in-person health visits presented more risks than benefits to patients. People turned to online consultations and health check-ups, and the HealthTech industry saw an unprecedented boom. Even after vaccines became available, people depended on digital healthcare for various preventative and lifestyle-related services, chronic disease management,… Read More »
In recent years, there has been a significant surge in the popularity of EdTech platforms. As digitalization continues to advance rapidly, the global EdTech industry is expected to reach an estimated $181 billion by 2025 with a CAGR of 16%. However, despite this exponential growth, enhancing learning engagement and reducing churn rates remain significant challenges… Read More »
With the digital world transformation, capturing the attention of users was a constant challenge for businesses. Traditional marketing methods, such as email or display ads, were often overlooked or ignored, rendering them ineffective. That was the case until the advent of push notifications in 2009, a simple yet powerful tool that changed the game. Push… Read More »