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Kaustuv Dwivedi
Kaustuv Dwivedi April 18, 2023

In today’s digital age, businesses constantly seek ways to engage with their customers and enhance their overall experience. Two popular methods for customer engagement are push notifications and emails. Both methods allow businesses to connect with their customers in real-time, but which is more effective?  Push notifications and emails have their strengths and weaknesses, and… Read More »

Architaa Pandey
Architaa Pandey March 21, 2023

Covid-19 brought about a shift in people’s digital experiences, where in-person health visits presented more risks than benefits to patients. People turned to online consultations and health check-ups, and the HealthTech industry saw an unprecedented boom.  Even after vaccines became available, people depended on digital healthcare for various preventative and lifestyle-related services, chronic disease management,… Read More »

Srinivas Gurram
Srinivas Gurram March 14, 2023

In recent years, there has been a significant surge in the popularity of EdTech platforms. As digitalization continues to advance rapidly, the global EdTech industry is expected to reach an estimated $181 billion by 2025 with a CAGR of 16%.  However, despite this exponential growth, enhancing learning engagement and reducing churn rates remain significant challenges… Read More »

Srinivas Gurram
Srinivas Gurram February 14, 2023

With the digital world transformation, capturing the attention of users was a constant challenge for businesses. Traditional marketing methods, such as email or display ads, were often overlooked or ignored, rendering them ineffective. That was the case until the advent of push notifications in 2009, a simple yet powerful tool that changed the game. Push… Read More »

Likitha A
Likitha A February 7, 2023

Gone are the days of confusing bank statements, cluttered checkbooks, and long queues. Fintech apps have bridged the gap between us and our complex finances by making money management a breeze.  From mobile banking to budgeting, investing, and trading, fintech apps have you covered with unprecedented convenience and accessibility. And hence, fintech is one of… Read More »

Srinivas Gurram
Srinivas Gurram February 2, 2023

In the world of mobile marketing, users must be engaged in an effective yet subtle way to earn the privilege of having their app remain on a user’s phone. Marketers must carefully consider which channels will be the most effective to maximize their efforts in engaging customers. With the emergence of new and innovative solutions,… Read More »

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