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Krishna Chaitanya Swarna
Krishna Chaitanya Swarna October 5, 2020

Customer loyalty is an idea that’s as old as the business itself. Everyone knows that having loyal customers makes fundamental business sense, and everyone talks about it a lot. But a question often bothered me: how do we categorize a customer (or user) as loyal or not? The answer is not in customer behavior alone.… Read More »

Abhinandan Ghosal
Abhinandan Ghosal May 19, 2020

Traditional sales funnels are based on the typical AIDA (Awareness – Interest – Decision – Action) model of buying behavior.  Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey. What I do within Facebook is… Read More »

Varun Maheshwari
Varun Maheshwari April 8, 2020

The COVID-19 pandemic has got users cooped up inside their homes for the next few days. As the virus continues to spread, facilities around the world are being quarantined, and one can observe the following- The pandemic times: Firstly, Cancellation/Postponement of social gathering and prominent events like Olympics, Coachella, IPLs, etc The travel and entertainment… Read More »

narendra peesapati
narendra peesapati January 11, 2019

SITUATION Like everyone else, patients are also adopting mobile for their daily activities. UHG innovation team wanted to leverage that trend to help patients find cheaper alternative medicine for a prescribed drug and motivate medical adherence. Before investing in a full-scale solution, they have built a Minimum Viable Product (MVP) app on iOS and Android… Read More »

narendra peesapati
narendra peesapati May 6, 2016

Strategy —> Build —> Acquire —> Analyze —> Engage —> Monetize —> Retain —> Upgrade Strategy The Mobile App ecosystem is maturing and becoming increasingly complex. To succeed, beyond a killer product and discoverability, a plan is needed for the user’s journey after install. Approximately 50,000 new apps are launched each month, but over half… Read More »

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