An organization’s DNA is the fundamental and unique traits or qualities that determine its identity and ability to execute its strategy. As more and more products are emerging in the market, the competition is also increasing. So, many companies today strive to be user-centric. As a result, User behavior became the anchor of user engagement.… Read More »
SITUATION ZYTO introduced a mobile app that aids their customers in self-improvement by expanding their perceptions about personal issues. To experience the benefit, the user must complete a sequence of steps in the app: Firstly, The user speaks into the phone about a specific topic. Secondly, The app analyzes frequencies in the user’s voice using… Read More »
SITUATION Amway business leaders wanted their sales force, called Independent Business Owners or IBOs, to be trained more efficiently to learn about Amway products faster and sell more types of products. This became important because Amway invests heavily in innovation and continually creates new products.To achieve this, Amway created a digital learning platform (LMS) on… Read More »
The dream is to get customers to do what you want. Isn’t it? Aren’t we all trying to do this ultimately? Influencing consumer behavior could be making them buy our product, register on our website or simply push the door and enter our retail store. I am sure you have asked yourself this question multiple… Read More »
It’s time you make your mark and reinvent your brand by creating mobile app brand awareness. When brand awareness is done right, you could have an ever-growing and extremely loyal customer base. Some of your most intriguing questions could be…Are people able to connect with your brand proposition? Is your mobile app able to provide… Read More »
Strategy —> Build —> Acquire —> Analyze —> Engage —> Monetize —> Retain —> Upgrade Strategy The Mobile App ecosystem is maturing and becoming increasingly complex. To succeed, beyond a killer product and discoverability, a plan is needed for the user’s journey after install. Approximately 50,000 new apps are launched each month, but over half… Read More »