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Abhinandan Ghosal
Abhinandan Ghosal May 19, 2020

Traditional sales funnels are based on the typical AIDA (Awareness – Interest – Decision – Action) model of buying behavior.  Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey. What I do within Facebook is… Read More »

Srishti Verma
Srishti Verma May 12, 2020

An organization’s DNA is the fundamental and unique traits or qualities that determine its identity and ability to execute its strategy. As more and more products are emerging in the market, the competition is also increasing. So, many companies today strive to be user-centric. As a result, User behavior became the anchor of user engagement.… Read More »

narendra peesapati
narendra peesapati January 11, 2019

SITUATION ZYTO introduced a mobile app that aids their customers in self-improvement by expanding their perceptions about personal issues. To experience the benefit, the user must complete a sequence of steps in the app: Firstly, The user speaks into the phone about a specific topic. Secondly, The app analyzes frequencies in the user’s voice using… Read More »

Upshot.ai Team
Upshot.ai Team January 11, 2019

SITUATION Amway business leaders wanted their sales force, called Independent Business Owners or IBOs, to be trained more efficiently to learn about Amway products faster and sell more types of products. This became important because Amway invests heavily in innovation and continually creates new products.To achieve this, Amway created a digital learning platform (LMS) on… Read More »

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saloni March 14, 2018

The dream is to get customers to do what you want. Isn’t it? Aren’t we all trying to do this ultimately? Influencing consumer behavior could be making them buy our product, register on our website or simply push the door and enter our retail store. I am sure you have asked yourself this question multiple… Read More »

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