“App Uninstall” is a nightmare for business owners! We are living in a world of instant gratification and high expectations. While there are plenty of opportunities to start a business, the chances of succeeding are less than 0.1%. Today if we see, an 8-year-old is building an app and pushing it to the play store.… Read More »
The Software as a Service (SaaS) market has grown considerably over the past few years. It is expected to expand as more individuals and corporations become aware of SaaS’s varied range of benefits. Customer success is heavily focused by SaaS these days. SaaS products drive user behavior. It contributes to a business landscape that rewards… Read More »
SITUATION ITC Mangaldeep is the No. 2 Agarbatti and No.1 Dhoop player in India. With its mission of being an enabler of devotion for individuals and families. Mangaldeep has always been part of their devotional journey through its products over the years. Moreover, In 2016 it entered services by launching the Mangaldeep devotional app on… Read More »
SITUATION Two Degrees makes meeting new people fun and gives exclusive access to deals in the area based on who they know. Thus, The patented technology creates new relationships for the users using geo-location and phone contacts.Therefore, to have a successful presence in the market, Two Degrees must make sure its users are sticking to… Read More »
SITUATION Puma and Virat Kohli, the Indian cricket team captain, collaborated to launch Virat’s own clothing brand One8. It’s an exciting range of clothing with the tagline “Come Out and Play” that encourages people of all ages to integrate play & sport into their daily life to remain fit and relieve stress.Puma built an One8… Read More »
Traditional sales funnels are based on the typical AIDA (Awareness – Interest – Decision – Action) model of buying behavior. Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey. What I do on Facebook is… Read More »