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Architaa Pandey
Architaa Pandey March 28, 2023

How often does it happen that even though you get attractive deals and discounts from different brands, you still return to that one brand that you trust?  Brands are popping up everywhere like mushrooms, and the only way to stay ahead of the competition is by gaining users’ trust and ensuring that they keep returning… Read More »

Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar July 6, 2022

Regardless of what industry you’re in or what kinds of products and services you sell, your customer is the most important part of your business. Customers hold the power to direct your business either toward success or failure.  If customers aren’t happy, they won’t stay with your brand. Customers today have an easy path to… Read More »

Srinivas Gurram
Srinivas Gurram April 21, 2022

The financial service industry is probably the most critical area of the country’s economic system. It helps both people and organizations make, invest, and manage money. And that is why it is important for brands to focus on customer loyalty in financial services. The impact of covid-19 has impacted every industry, including the financial service… Read More »

Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar February 22, 2022

Think about the last time you went shopping. Just yesterday, I bought a panda-shaped coffee mug because it was adorable. The minute I saw it, I put it in my cart. No questions asked.  What motivates us to make a purchase? Why do we buy one product instead of another? And, how long before we… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi December 21, 2021

Companies have been increasing customer engagement through loyalty programs for many years now. However, statistical data shows that 40 percent of loyalty program participants quit at least one program, indicating that addressing motivation is now more critical than ever. Trust us, using Gamification to boost customer loyalty is the game-changer for your brand. With recent… Read More »

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Ravi Vaka September 13, 2021

Marketers need to increase engagement through habit-forming loops are present in a product. Users tend to buy products assuming that the product meets certain business needs in the right way. Thus users onboard with certain expectations. On the other hand, the product has everything that the user needs, but the first-time user often has a… Read More »

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