Customer loyalty is an idea that’s as old as the business itself. Everyone knows that having loyal customers makes fundamental business sense, and everyone talks about it a lot. But a question often bothered me: how do we categorize a customer (or user) as loyal or not? The answer is not in customer behavior alone.… Read More »
SITUATION Amway business leaders wanted their sales force, called Independent Business Owners or IBOs, to be trained more efficiently to learn about Amway products faster and sell more types of products. This became important because Amway invests heavily in innovation and continually creates new products.To achieve this, Amway created a digital learning platform (LMS) on… Read More »
The dream is to get customers to do what you want. Isn’t it? Aren’t we all trying to do this ultimately? Influencing consumer behavior could be making them buy our product, register on our website or simply push the door and enter our retail store. I am sure you have asked yourself this question multiple… Read More »