SITUATION Panini is a well-known sports collectibles brand with its products being offered digitally and in-store. One of their businesses is Panini Direct, which sells trading cards, sports merchandise, and memorabilia on their e-commerce web portal, iOS, and Android apps. They want to boost revenue on the app with proper user engagement. Panini Direct integrated… Read More »
The dream is to get customers to do what you want. Isn’t it? Aren’t we all trying to do this ultimately? Influencing consumer behavior could be making them buy our product, register on our website or simply push the door and enter our retail store. I am sure you have asked yourself this question multiple… Read More »
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